---
title: "Ōra King: search popularity and Share of Search in New Zealand"
description: "Ōra King farms salmon in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ora-king"
publisher: "Brandwave"
---

# Ōra King: search popularity and Share of Search in New Zealand

Ōra King farms salmon in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ōra King
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among salmon brands**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Salmon brands | 4 | 1.3% | 280 |

- [Salmon brands](/demand/nz/categories/nz-salmon-brands)

## How has branded search demand for Ōra King changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ōra King in New Zealand fell from 380 to 280.
- Across the 11 months ending August 2026, Ōra King fell from 3rd to 4th among salmon brands in New Zealand.

## How did search popularity change for New Zealand salmon brands in August 2026?

- In August 2026, Mt Cook Alpine Salmon gained estimated Share of Search among salmon brands in New Zealand, from 61.2% to 65%.
- In August 2026, Regal Salmon gained estimated Share of Search among salmon brands in New Zealand, from 1.9% to 2.6%.
- In August 2026, Akaroa Salmon lost estimated Share of Search among salmon brands in New Zealand, from 34.7% to 30.5%.
- Estimated monthly branded searches for Big Glory Bay in New Zealand fell 51.5% over 11 measured months, from 330 to 160 in August 2026.
- Estimated monthly branded searches for Ōra King in New Zealand fell 26.3% over 11 measured months, from 380 to 280 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salmon brands | 380 | 1.5% | 3 |
| Nov 2025 | Salmon brands | 380 | 1.3% | 3 |
| Dec 2025 | Salmon brands | 450 | 1.1% | 3 |
| Jan 2026 | Salmon brands | 310 | 1.1% | 4 |
| Feb 2026 | Salmon brands | 320 | 0.85% | 3 |
| Mar 2026 | Salmon brands | 390 | 1.4% | 3 |
| Apr 2026 | Salmon brands | 310 | 0.96% | 3 |
| May 2026 | Salmon brands | 320 | 1.3% | 3 |
| Jun 2026 | Salmon brands | 270 | 1.4% | 4 |
| Jul 2026 | Salmon brands | 280 | 1.4% | 4 |
| Aug 2026 | Salmon brands | 280 | 1.3% | 4 |
| Sep 2026 | Salmon brands | — | — | — |

## How is Ōra King measured?

Brandwave collects information about searches that people make online using Ōra King’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ora king”
- “ora king salmon”
- “ora king smoked salmon”
- “oraking”
- “oraking salmon”

## Which salmon brands compete with Ōra King?

- [Mt Cook Alpine Salmon](/demand/nz/brands/mt-cook-alpine-salmon): Head-to-head: /demand/nz/compare/mt-cook-alpine-salmon-vs-ora-king
- [Akaroa Salmon](/demand/nz/brands/akaroa-salmon): Head-to-head: /demand/nz/compare/akaroa-salmon-vs-ora-king
- [Regal Salmon](/demand/nz/brands/regal-salmon): Head-to-head: /demand/nz/compare/ora-king-vs-regal-salmon
- [Big Glory Bay](/demand/nz/brands/big-glory-bay): Head-to-head: /demand/nz/compare/big-glory-bay-vs-ora-king

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ōra King: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ora-king

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ora-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.