--- title: "How popular is Optrex? Searches and AI answers in New Zealand" description: "Optrex makes eye drops and eye care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/optrex" publisher: "Brandwave" --- # How popular is Optrex? Searches and AI answers in New Zealand Optrex makes eye drops and eye care. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optrex - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among eye drop brands**: 8.4% ## Where does Optrex compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Eye drop brands | 3 | 8.4% | 260 | - [Eye drop brands](/demand/nz/categories/nz-eye-drop-brands) ## Top eye drop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Optrex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hylo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Systane | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Optrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye drop brands - Asked ChatGPT "Which eye drop brand should I buy in New Zealand?": 1. Systane, 2. Hylo - Asked ChatGPT "What are the best eye drop brands in New Zealand?": 1. Hylo, 2. Systane - Asked ChatGPT "What's the best eye drop brand in New Zealand for dry eyes?": 1. Hylo, 2. Systane - Searched Google, AI Overview "eye drops nz": 1. Systane, 2. Hylo - Searched Google, AI Overview "dry eye drops": 1. Hylo, 2. Systane Not named in any answer: Optrex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Optrex changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Optrex in New Zealand rose from 210 to 260. - Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand decreased from 10.4% to 8.4%. - Across the 12 months ending October 2026, Optrex’s share of searches among eye drop brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.5% in July 2026. - Across the 12 months ending October 2026, Optrex fell from 2nd to 3rd among eye drop brands in New Zealand. ## How did search popularity change for New Zealand eye drop brands in October 2026? - In October 2026, Optrex gained share of searches among eye drop brands in New Zealand, from 6.7% to 8.4%. - In October 2026, Systane lost share of searches among eye drop brands in New Zealand, from 82.2% to 80.6%. - Estimated monthly branded searches for Hylo in New Zealand rose 88.9% over 12 measured months, from 180 to 340 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Eye drop brands | 210 | 10.4% | 2 | | Dec 2025 | Eye drop brands | 170 | 10.6% | 2 | | Jan 2026 | Eye drop brands | 170 | 10% | 2 | | Feb 2026 | Eye drop brands | 110 | 7.4% | 3 | | Mar 2026 | Eye drop brands | 110 | 5.7% | 3 | | Apr 2026 | Eye drop brands | 110 | 5.9% | 3 | | May 2026 | Eye drop brands | 140 | 5.8% | 3 | | Jun 2026 | Eye drop brands | 110 | 5.9% | 3 | | Jul 2026 | Eye drop brands | 110 | 5.5% | 3 | | Aug 2026 | Eye drop brands | 140 | 5.9% | 3 | | Sep 2026 | Eye drop brands | 170 | 6.7% | 3 | | Oct 2026 | Eye drop brands | 260 | 8.4% | 3 | ## How are Optrex’s branded searches counted? Brandwave collects information about searches that people make online using Optrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optrex” ## Which eye drop brands compete with Optrex? - [Systane](/demand/nz/brands/systane): Head-to-head: /demand/nz/compare/optrex-vs-systane - [Hylo](/demand/nz/brands/hylo): Head-to-head: /demand/nz/compare/hylo-vs-optrex ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Optrex? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/optrex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optrex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.