---
title: "Optoma: search popularity and Share of Search in New Zealand"
description: "Optoma makes projectors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/optoma"
publisher: "Brandwave"
---

# Optoma: search popularity and Share of Search in New Zealand

Optoma makes projectors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Optoma
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among projector brands**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Projector brands | 5 | 1.1% | 100 |

- [Projector brands](/demand/nz/categories/nz-projector-brands)

## How has branded search demand for Optoma changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Optoma in New Zealand fell from 110 to 100.
- Across the 11 months ending August 2026, Optoma’s estimated Share of Search among projector brands in New Zealand held steady, from 1.4% to 1.1%.

## How did search popularity change for New Zealand projector brands in August 2026?

- In August 2026, Epson gained estimated Share of Search among projector brands in New Zealand, from 69.3% to 75.3%.
- In August 2026, XGIMI lost estimated Share of Search among projector brands in New Zealand, from 17.6% to 13.1%.
- In August 2026, BenQ lost estimated Share of Search among projector brands in New Zealand, from 6% to 4.8%.
- In August 2026, Nebula by Anker lost estimated Share of Search among projector brands in New Zealand, from 6.5% to 5.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Projector brands | 110 | 1.4% | 5 |
| Nov 2025 | Projector brands | 100 | 1.2% | 5 |
| Dec 2025 | Projector brands | 110 | 1.4% | 5 |
| Jan 2026 | Projector brands | 70 | 0.89% | 5 |
| Feb 2026 | Projector brands | 70 | 0.93% | 5 |
| Mar 2026 | Projector brands | 70 | 0.91% | 5 |
| Apr 2026 | Projector brands | 100 | 1.2% | 5 |
| May 2026 | Projector brands | 80 | 0.97% | 5 |
| Jun 2026 | Projector brands | 90 | 1% | 5 |
| Jul 2026 | Projector brands | 70 | 0.74% | 5 |
| Aug 2026 | Projector brands | 100 | 1.1% | 5 |
| Sep 2026 | Projector brands | — | — | — |

## How is Optoma measured?

Brandwave collects information about searches that people make online using Optoma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optoma”
- “optoma home theatre projector”
- “optoma nz”
- “optoma projector”

## Which projector brands compete with Optoma?

- [Epson](/demand/nz/brands/epson): Head-to-head: /demand/nz/compare/epson-vs-optoma
- [XGIMI](/demand/nz/brands/xgimi): Head-to-head: /demand/nz/compare/optoma-vs-xgimi
- [Nebula by Anker](/demand/nz/brands/nebula-by-anker): Head-to-head: /demand/nz/compare/nebula-by-anker-vs-optoma
- [BenQ](/demand/nz/brands/benq): Head-to-head: /demand/nz/compare/benq-vs-optoma

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Optoma: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/optoma

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optoma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.