---
title: "OptiSlim: search popularity and Share of Search in New Zealand"
description: "OptiSlim makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/optislim"
publisher: "Brandwave"
---

# OptiSlim: search popularity and Share of Search in New Zealand

OptiSlim makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OptiSlim
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal replacement brands**: 24.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal replacement brands | 2 | 24.3% | 4.7K |

- [Meal replacement brands](/demand/nz/categories/nz-meal-replacement-brands)

## How has branded search demand for OptiSlim changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OptiSlim in New Zealand held steady, from 4.8K to 4.7K.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand decreased from 35.6% to 24.3%.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand peaked at 39.5% in January 2026 and was lowest at 17.2% in November 2025.
- Across the 11 months ending August 2026, OptiSlim fell from 1st to 2nd among meal replacement brands in New Zealand.

## How did search popularity change for New Zealand meal replacement brands in August 2026?

- In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
- In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
- In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
- In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal replacement brands | 4.8K | 35.6% | 1 |
| Nov 2025 | Meal replacement brands | 4.8K | 17.2% | 2 |
| Dec 2025 | Meal replacement brands | 3.3K | 27.9% | 2 |
| Jan 2026 | Meal replacement brands | 6.2K | 39.5% | 1 |
| Feb 2026 | Meal replacement brands | 4.5K | 31.3% | 2 |
| Mar 2026 | Meal replacement brands | 4.5K | 26.3% | 2 |
| Apr 2026 | Meal replacement brands | 4.5K | 29.5% | 2 |
| May 2026 | Meal replacement brands | 4.3K | 31.4% | 2 |
| Jun 2026 | Meal replacement brands | 4.4K | 18.7% | 2 |
| Jul 2026 | Meal replacement brands | 4.4K | 31.1% | 2 |
| Aug 2026 | Meal replacement brands | 4.7K | 24.3% | 2 |
| Sep 2026 | Meal replacement brands | — | — | — |

## How is OptiSlim measured?

Brandwave collects information about searches that people make online using OptiSlim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optislim”
- “optislim bars”
- “optislim diet plan”
- “optislim for men”
- “optislim life”
- “optislim meal replacement”
- “optislim near me”
- “optislim nutrition”
- “optislim nz”
- “optislim online”
- “optislim platinum”
- “optislim platinum plus”
- “optislim powder”
- “optislim shake”
- “optislim soup”
- “optislim variety pack”
- “optislim vlcd”
- “optislim vlcd shakes”

## Which meal replacement brands compete with OptiSlim?

- [Muscle Nation](/demand/nz/brands/muscle-nation): Head-to-head: /demand/nz/compare/muscle-nation-vs-optislim
- [Optifast](/demand/nz/brands/optifast): Head-to-head: /demand/nz/compare/optifast-vs-optislim
- [Huel](/demand/nz/brands/huel): Head-to-head: /demand/nz/compare/huel-vs-optislim

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OptiSlim: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/optislim

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optislim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.