--- title: "Optimum Nutrition: search popularity and Share of Search in New Zealand" description: "Optimum Nutrition is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/optimum-nutrition" publisher: "Brandwave" --- # Optimum Nutrition: search popularity and Share of Search in New Zealand Optimum Nutrition is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Optimum Nutrition - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among sports nutrition brands**: 19.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports nutrition brands | 3 | 19.7% | 12.2K | - [Sports nutrition brands](/demand/nz/categories/nz-sports-nutrition-brands) ## How has branded search demand for Optimum Nutrition changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Optimum Nutrition in New Zealand rose from 5K to 12.2K. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand increased from 10.1% to 19.7%. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 36.4% in June 2026 and was lowest at 9.9% in December 2025. ## How did search popularity change for New Zealand sports nutrition brands in August 2026? - In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%. - In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%. - In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%. - Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026. - Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026. - Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports nutrition brands | 5K | 10.1% | 3 | | Nov 2025 | Sports nutrition brands | 5.5K | 10.9% | 3 | | Dec 2025 | Sports nutrition brands | 3.6K | 9.9% | 3 | | Jan 2026 | Sports nutrition brands | 6.1K | 11.6% | 3 | | Feb 2026 | Sports nutrition brands | 9.6K | 16.8% | 3 | | Mar 2026 | Sports nutrition brands | 11.2K | 18.8% | 3 | | Apr 2026 | Sports nutrition brands | 10.4K | 19.7% | 3 | | May 2026 | Sports nutrition brands | 23.4K | 32.8% | 2 | | Jun 2026 | Sports nutrition brands | 30.3K | 36.4% | 1 | | Jul 2026 | Sports nutrition brands | 25.6K | 34.7% | 2 | | Aug 2026 | Sports nutrition brands | 12.2K | 19.7% | 3 | | Sep 2026 | Sports nutrition brands | — | — | — | ## How is Optimum Nutrition measured? Brandwave collects information about searches that people make online using Optimum Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “optimum nutrition” - “optimum nutrition 100 gold standard whey protein” - “optimum nutrition creatine” - “optimum nutrition creatine monohydrate” - “optimum nutrition gold standard” - “optimum nutrition gold standard 100 whey protein powder” - “optimum nutrition gold standard protein powder” - “optimum nutrition gold standard whey protein powder” - “optimum nutrition isolate” - “optimum nutrition micronized creatine” - “optimum nutrition micronized creatine powder” - “optimum nutrition near me” - “optimum nutrition nz” - “optimum nutrition online” - “optimum nutrition pre workout” - “optimum nutrition protein” - “optimum nutrition protein powder” - “optimum nutrition whey protein” - “optimumnutrition” - “optimumnutrition com” - “optimumnutrition creatine” - “optimumnutrition protein” - “optimumnutrition protein powder” - “whey gold standard 100 optimum nutrition” ## Which sports nutrition brands compete with Optimum Nutrition? - [Musashi](/demand/nz/brands/musashi): Head-to-head: /demand/nz/compare/musashi-vs-optimum-nutrition - [NZ Protein](/demand/nz/brands/nz-protein): Head-to-head: /demand/nz/compare/nz-protein-vs-optimum-nutrition - [Myprotein](/demand/nz/brands/myprotein): Head-to-head: /demand/nz/compare/myprotein-vs-optimum-nutrition - [Nutra Organics](/demand/nz/brands/nutra-organics): Head-to-head: /demand/nz/compare/nutra-organics-vs-optimum-nutrition - [Ghost](/demand/nz/brands/ghost-lifestyle): Head-to-head: /demand/nz/compare/ghost-lifestyle-vs-optimum-nutrition - [Horleys](/demand/nz/brands/horleys) - [Balance Sports Nutrition](/demand/nz/brands/balance-sports-nutrition) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Optimum Nutrition: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.