---
title: "Optimizely: search popularity and Share of Search in New Zealand"
description: "Digital experience platform spanning experimentation, personalization, content management, and marketing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/optimizely"
publisher: "Brandwave"
---

# Optimizely: search popularity and Share of Search in New Zealand

Digital experience platform spanning experimentation, personalization, content management, and marketing workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Optimizely
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among A/B testing tools**: 86.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| A/B testing tools | 1 | 86.1% | 620 |

- [A/B testing tools](/demand/nz/categories/nz-ab-testing-tools)

## How has branded search demand for Optimizely changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Optimizely in New Zealand held steady, from 610 to 620.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand increased from 79.2% to 86.1%.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among A/B testing tools in New Zealand peaked at 86.1% in August 2026 and was lowest at 75.4% in April 2026.

## How did search popularity change for New Zealand A/B testing tools in August 2026?

- In August 2026, Optimizely gained estimated Share of Search among A/B testing tools in New Zealand, from 81.3% to 86.1%.
- In August 2026, Statsig lost estimated Share of Search among A/B testing tools in New Zealand, from 9.4% to 6.9%.
- In August 2026, AB Tasty lost estimated Share of Search among A/B testing tools in New Zealand, from 4.7% to 2.8%.
- Estimated monthly branded searches for VWO in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | A/B testing tools | 610 | 79.2% | 1 |
| Nov 2025 | A/B testing tools | 500 | 83.3% | 1 |
| Dec 2025 | A/B testing tools | 410 | 82% | 1 |
| Jan 2026 | A/B testing tools | 490 | 77.8% | 1 |
| Feb 2026 | A/B testing tools | 490 | 76.6% | 1 |
| Mar 2026 | A/B testing tools | 620 | 80.5% | 1 |
| Apr 2026 | A/B testing tools | 490 | 75.4% | 1 |
| May 2026 | A/B testing tools | 620 | 81.6% | 1 |
| Jun 2026 | A/B testing tools | 630 | 84% | 1 |
| Jul 2026 | A/B testing tools | 520 | 81.3% | 1 |
| Aug 2026 | A/B testing tools | 620 | 86.1% | 1 |
| Sep 2026 | A/B testing tools | — | — | — |

## How is Optimizely measured?

Brandwave collects information about searches that people make online using Optimizely’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “optimizely”
- “optimizely ab testing”
- “optimizely com”
- “optimizely experimentation”
- “optimizely split testing”

## Which A/B testing tools compete with Optimizely?

- [Statsig](/demand/nz/brands/statsig): Head-to-head: /demand/nz/compare/optimizely-vs-statsig
- [AB Tasty](/demand/nz/brands/ab-tasty): Head-to-head: /demand/nz/compare/ab-tasty-vs-optimizely
- [VWO](/demand/nz/brands/vwo): Head-to-head: /demand/nz/compare/optimizely-vs-vwo
- [Convert Experiences](/demand/nz/brands/convert-experiences): Head-to-head: /demand/nz/compare/convert-experiences-vs-optimizely

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Optimizely: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/optimizely

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.