---
title: "Optifast: search popularity and Share of Search in New Zealand"
description: "Optifast makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/optifast"
publisher: "Brandwave"
---

# Optifast: search popularity and Share of Search in New Zealand

Optifast makes meal replacement products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Optifast
- **Owned by**: Nestlé
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal replacement brands**: 20.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal replacement brands | 3 | 20.2% | 3.9K |

- [Meal replacement brands](/demand/nz/categories/nz-meal-replacement-brands)

## How has branded search demand for Optifast changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Optifast in New Zealand fell from 4.3K to 3.9K.
- Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand decreased from 32.3% to 20.2%.
- Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand peaked at 32.3% in October 2025 and was lowest at 15.5% in November 2025.
- Across the 11 months ending August 2026, Optifast fell from 2nd to 3rd among meal replacement brands in New Zealand.

## How did search popularity change for New Zealand meal replacement brands in August 2026?

- In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
- In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
- In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
- In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal replacement brands | 4.3K | 32.3% | 2 |
| Nov 2025 | Meal replacement brands | 4.3K | 15.5% | 3 |
| Dec 2025 | Meal replacement brands | 2.8K | 23.2% | 3 |
| Jan 2026 | Meal replacement brands | 4.3K | 27.5% | 3 |
| Feb 2026 | Meal replacement brands | 3.7K | 25.8% | 3 |
| Mar 2026 | Meal replacement brands | 3.6K | 20.6% | 3 |
| Apr 2026 | Meal replacement brands | 3.4K | 22.4% | 3 |
| May 2026 | Meal replacement brands | 3.4K | 24.7% | 3 |
| Jun 2026 | Meal replacement brands | 3.8K | 16% | 3 |
| Jul 2026 | Meal replacement brands | 3.8K | 26.4% | 3 |
| Aug 2026 | Meal replacement brands | 3.9K | 20.2% | 3 |
| Sep 2026 | Meal replacement brands | — | — | — |

## How is Optifast measured?

Brandwave collects information about searches that people make online using Optifast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chocolate optifast”
- “optifast”
- “optifast bars”
- “optifast chocolate bars”
- “optifast chocolate shake”
- “optifast dessert”
- “optifast diet”
- “optifast diet plan”
- “optifast meal replacement”
- “optifast powder”
- “optifast protein plus”
- “optifast shake”
- “optifast soup”
- “optifast vlcd”
- “optifast vlcd shake”
- “optifast weight loss”
- “optifast weight loss in 4 weeks”

## Which meal replacement brands compete with Optifast?

- [Muscle Nation](/demand/nz/brands/muscle-nation): Head-to-head: /demand/nz/compare/muscle-nation-vs-optifast
- [OptiSlim](/demand/nz/brands/optislim): Head-to-head: /demand/nz/compare/optifast-vs-optislim
- [Huel](/demand/nz/brands/huel): Head-to-head: /demand/nz/compare/huel-vs-optifast

## Who owns Optifast?

Optifast is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik and Uncle Tobys, owned by the same company, in New Zealand.

- [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Optifast?

Optifast is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Maggi, Milo, NAN, Nescafé, Nesquik and Uncle Tobys, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Optifast: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/optifast

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/optifast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.