---
title: "OPI: search popularity and Share of Search in New Zealand"
description: "OPI makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/opi"
publisher: "Brandwave"
---

# OPI: search popularity and Share of Search in New Zealand

OPI makes nail polish sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OPI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nail polish brands**: 37.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nail polish brands | 1 | 37.6% | 3K |

- [Nail polish brands](/demand/nz/categories/nz-nail-polish-brands)

## How has branded search demand for OPI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OPI in New Zealand rose from 2.5K to 3K.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands in New Zealand peaked at 46.6% in June 2026 and was lowest at 30.2% in December 2025.

## How did search popularity change for New Zealand nail polish brands in August 2026?

- In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.
- In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.
- Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
- Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nail polish brands | 2.5K | 38% | 1 |
| Nov 2025 | Nail polish brands | 3.1K | 36.2% | 1 |
| Dec 2025 | Nail polish brands | 3.4K | 30.2% | 1 |
| Jan 2026 | Nail polish brands | 3.1K | 34.2% | 1 |
| Feb 2026 | Nail polish brands | 3K | 42% | 1 |
| Mar 2026 | Nail polish brands | 2.9K | 41.3% | 1 |
| Apr 2026 | Nail polish brands | 3.3K | 44.8% | 1 |
| May 2026 | Nail polish brands | 3.7K | 44.5% | 1 |
| Jun 2026 | Nail polish brands | 3.8K | 46.6% | 1 |
| Jul 2026 | Nail polish brands | 3.5K | 42.5% | 1 |
| Aug 2026 | Nail polish brands | 3K | 37.6% | 1 |
| Sep 2026 | Nail polish brands | — | — | — |

## How is OPI measured?

Brandwave collects information about searches that people make online using OPI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “opi”
- “opi com”
- “opi gel nail polish”
- “opi nail envy”
- “opi nail envy nail strengthener”
- “opi nail gel”
- “opi nail lacquer”
- “opi nail paint”
- “opi nails”
- “opi near me”
- “opi new zealand”
- “opi nz”
- “opi online”
- “opi rapidry”

## Which nail polish brands compete with OPI?

- [Essie](/demand/nz/brands/essie): Head-to-head: /demand/nz/compare/essie-vs-opi
- [Sally Hansen](/demand/nz/brands/sally-hansen): Head-to-head: /demand/nz/compare/opi-vs-sally-hansen
- [Kester Black](/demand/nz/brands/kester-black): Head-to-head: /demand/nz/compare/kester-black-vs-opi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OPI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/opi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/opi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.