---
title: "OpenAI: search popularity and Share of Search in New Zealand"
description: "OpenAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/openai"
publisher: "Brandwave"
---

# OpenAI: search popularity and Share of Search in New Zealand

OpenAI develops AI models used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OpenAI
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among AI model companies**: 61.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI model companies | 1 | 61.2% | 20.7K |

- [AI model companies](/demand/nz/categories/nz-ai-model-companies)

## How has branded search demand for OpenAI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OpenAI in New Zealand fell from 29.1K to 20.7K.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand decreased from 84.4% to 61.2%.
- Across the 11 months ending August 2026, OpenAI’s estimated Share of Search among AI model companies in New Zealand peaked at 84.4% in October 2025 and was lowest at 42.1% in June 2026.

## How did search popularity change for New Zealand AI model companies in August 2026?

- In August 2026, Anthropic gained estimated Share of Search among AI model companies in New Zealand, from 28.5% to 32.5%.
- In August 2026, Google DeepMind gained estimated Share of Search among AI model companies in New Zealand, from 1.7% to 2.3%.
- In August 2026, OpenAI lost estimated Share of Search among AI model companies in New Zealand, from 65.6% to 61.2%.
- Mistral AI’s estimated Share of Search among AI model companies in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026.
- Estimated monthly branded searches for xAI in New Zealand fell 16% over 11 measured months, from 250 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI model companies | 29.1K | 84.4% | 1 |
| Nov 2025 | AI model companies | 23.8K | 81.5% | 1 |
| Dec 2025 | AI model companies | 19.5K | 79.2% | 1 |
| Jan 2026 | AI model companies | 16.4K | 72.9% | 1 |
| Feb 2026 | AI model companies | 20.2K | 47.9% | 1 |
| Mar 2026 | AI model companies | 24.4K | 52.3% | 1 |
| Apr 2026 | AI model companies | 20.6K | 52.8% | 1 |
| May 2026 | AI model companies | 20.7K | 56.6% | 1 |
| Jun 2026 | AI model companies | 18K | 42.1% | 2 |
| Jul 2026 | AI model companies | 21.5K | 65.6% | 1 |
| Aug 2026 | AI model companies | 20.7K | 61.2% | 1 |
| Sep 2026 | AI model companies | — | — | — |

## How is OpenAI measured?

Brandwave collects information about searches that people make online using OpenAI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “codex openai”
- “openai”
- “openai ai”
- “openai ai model”
- “openai api”
- “openai blog”
- “openai chatbot”
- “openai chatbot gpt”
- “openai com”
- “openai founder”
- “openai image generator”
- “openai llm”
- “openai model”
- “openai near me”
- “openai news”
- “openai online”
- “openai platform”
- “openai playgrounds”
- “openai revenue”
- “openai value”
- “openai whisper”
- “whisper openai”

## Which AI model companies compete with OpenAI?

- [Anthropic](/demand/nz/brands/anthropic): Head-to-head: /demand/nz/compare/anthropic-vs-openai
- [Mistral AI](/demand/nz/brands/mistral-ai): Head-to-head: /demand/nz/compare/mistral-ai-vs-openai
- [Google DeepMind](/demand/nz/brands/google-deepmind): Head-to-head: /demand/nz/compare/google-deepmind-vs-openai
- [xAI](/demand/nz/brands/xai): Head-to-head: /demand/nz/compare/openai-vs-xai

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OpenAI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/openai

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/openai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.