--- title: "OpenAI Codex: search popularity in New Zealand" description: "OpenAI's coding agent for the command line, IDEs, desktop app, and ChatGPT. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/openai-codex" publisher: "Brandwave" --- # OpenAI Codex: search popularity in New Zealand OpenAI's coding agent for the command line, IDEs, desktop app, and ChatGPT. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OpenAI Codex - **Owned by**: OpenAI - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among AI coding assistants**: 2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI coding assistants | 7 | 2% | 260 | - [AI coding assistants](/demand/nz/categories/nz-ai-coding-assistants) ## Top AI coding assistants in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OpenAI Codex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OpenAI Codex is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cursor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitHub Copilot | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Claude Code | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OpenAI Codex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Windsurf | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Replit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lovable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI coding assistants - Asked ChatGPT "Which AI coding assistant should I use in New Zealand?": 1. Cursor, 2. Claude Code, 3. GitHub Copilot, 4. OpenAI Codex - Asked ChatGPT "What are the best AI coding assistants in New Zealand?": 1. GitHub Copilot, 2. Cursor, 3. Claude Code, 4. OpenAI Codex, 5. Windsurf - Asked ChatGPT "What's the best AI coding assistant in New Zealand for software development?": 1. Cursor, 2. Claude Code, 3. GitHub Copilot, 4. OpenAI Codex - Searched Google, AI Overview "ai coding assistant": 1. Cursor, 2. GitHub Copilot, 3. Claude Code, 4. Windsurf - Searched Google, AI Overview "ai pair programming": 1. GitHub Copilot, 2. Cursor, 3. Claude Code Not named in any answer: Replit, Lovable and Bolt. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for OpenAI Codex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OpenAI Codex in New Zealand fell from 390 to 260. - Across the 12 months ending September 2026, OpenAI Codex’s share of searches among AI coding assistants in New Zealand decreased from 3.1% to 2%. - Across the 12 months ending September 2026, OpenAI Codex’s share of searches among AI coding assistants in New Zealand peaked at 3.9% in July 2026 and was lowest at 1.5% in November 2025. ## How did search popularity change for New Zealand AI coding assistants in September 2026? - In September 2026, Replit gained share of searches among AI coding assistants in New Zealand, from 24.3% to 28.4%. - In September 2026, Cursor lost share of searches among AI coding assistants in New Zealand, from 9.7% to 7.9%. - In September 2026, Claude Code lost share of searches among AI coding assistants in New Zealand, from 42.2% to 40.7%. - Estimated monthly branded searches for Bolt in New Zealand fell 54.8% over 12 measured months, from 620 to 280 in September 2026. - Estimated monthly branded searches for Windsurf in New Zealand fell 46.7% over 12 measured months, from 300 to 160 in September 2026. - Estimated monthly branded searches for OpenAI Codex in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI coding assistants | 390 | 3.1% | 7 | | Nov 2025 | AI coding assistants | 170 | 1.5% | 8 | | Dec 2025 | AI coding assistants | 390 | 3.5% | 6 | | Jan 2026 | AI coding assistants | 260 | 1.6% | 7 | | Feb 2026 | AI coding assistants | 720 | 3.5% | 6 | | Mar 2026 | AI coding assistants | 590 | 2.2% | 6 | | Apr 2026 | AI coding assistants | 480 | 1.7% | 6 | | May 2026 | AI coding assistants | 390 | 1.5% | 6 | | Jun 2026 | AI coding assistants | 390 | 1.8% | 6 | | Jul 2026 | AI coding assistants | 590 | 3.9% | 6 | | Aug 2026 | AI coding assistants | 260 | 1.7% | 7 | | Sep 2026 | AI coding assistants | 260 | 2% | 7 | ## How are OpenAI Codex’s branded searches counted? Brandwave collects information about searches that people make online using OpenAI Codex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “openai codex” ## Which AI coding assistants compete with OpenAI Codex? - [Claude Code](/demand/nz/brands/claude-code) - [Replit](/demand/nz/brands/replit) - [GitHub Copilot](/demand/nz/brands/github-copilot): Head-to-head: /demand/nz/compare/github-copilot-vs-openai-codex - [Cursor](/demand/nz/brands/cursor): Head-to-head: /demand/nz/compare/cursor-vs-openai-codex - [Lovable](/demand/nz/brands/lovable): Head-to-head: /demand/nz/compare/lovable-vs-openai-codex - [Bolt](/demand/nz/brands/bolt-new): Head-to-head: /demand/nz/compare/bolt-new-vs-openai-codex - [Windsurf](/demand/nz/brands/windsurf): Head-to-head: /demand/nz/compare/openai-codex-vs-windsurf ## Who owns OpenAI Codex? OpenAI Codex is owned by OpenAI. Brandwave also tracks ChatGPT and Sora, owned by the same company, in New Zealand. - [OpenAI](/demand/nz/companies/openai): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns OpenAI Codex? OpenAI Codex is owned by OpenAI. Brandwave also tracks ChatGPT and Sora, owned by the same company, in New Zealand. ## Cite this page Brandwave. "OpenAI Codex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/openai-codex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/openai-codex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.