--- title: "How popular is Opalescence? Searches and AI answers in New Zealand" description: "Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/opalescence" publisher: "Brandwave" --- # How popular is Opalescence? Searches and AI answers in New Zealand Opalescence makes teeth whitening gel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Opalescence - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among teeth whitening brands**: 9% ## Where does Opalescence compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teeth whitening brands | 4 | 9% | 960 | - [Teeth whitening brands](/demand/nz/categories/nz-teeth-whitening-brands) ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Opalescence was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate Optic White | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hismile | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crest 3D White | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Opalescence | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | White Glo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening brand should I buy in New Zealand?": 1. Colgate Optic White, 2. Hismile - Asked ChatGPT "What are the best teeth whitening brands in New Zealand?": 1. Colgate Optic White, 2. Hismile - Asked ChatGPT "What's the best teeth whitening brand in New Zealand for whiter teeth?": 1. Colgate Optic White, 2. Hismile - Searched Google, AI Overview "best teeth whitening": 1. Opalescence - Searched Google, AI Overview "whitening strips nz": 1. Hismile Not named in any answer: Crest 3D White and White Glo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Opalescence changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Opalescence in New Zealand rose from 800 to 960. - Across the 12 months ending October 2026, Opalescence’s share of searches among teeth whitening brands in New Zealand increased from 6.6% to 9%. - Across the 12 months ending October 2026, Opalescence’s share of searches among teeth whitening brands in New Zealand peaked at 10.5% in April 2026 and was lowest at 5.9% in August 2026. ## How did search popularity change for New Zealand teeth whitening brands in October 2026? - In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%. - In October 2026, Crest 3D White gained share of searches among teeth whitening brands in New Zealand, from 12% to 16.9%. - In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%. - In October 2026, White Glo gained share of searches among teeth whitening brands in New Zealand, from 3.8% to 5.4%. - In October 2026, Hismile lost share of searches among teeth whitening brands in New Zealand, from 52.7% to 39%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Teeth whitening brands | 800 | 6.6% | 4 | | Dec 2025 | Teeth whitening brands | 540 | 6.5% | 4 | | Jan 2026 | Teeth whitening brands | 630 | 8.7% | 4 | | Feb 2026 | Teeth whitening brands | 600 | 10.2% | 4 | | Mar 2026 | Teeth whitening brands | 760 | 9.6% | 4 | | Apr 2026 | Teeth whitening brands | 750 | 10.5% | 4 | | May 2026 | Teeth whitening brands | 710 | 6.3% | 4 | | Jun 2026 | Teeth whitening brands | 850 | 8.6% | 4 | | Jul 2026 | Teeth whitening brands | 850 | 7.1% | 4 | | Aug 2026 | Teeth whitening brands | 800 | 5.9% | 4 | | Sep 2026 | Teeth whitening brands | 810 | 7.1% | 4 | | Oct 2026 | Teeth whitening brands | 960 | 9% | 4 | ## How are Opalescence’s branded searches counted? Brandwave collects information about searches that people make online using Opalescence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bleaching gel opalescence” - “dental whitening opalescence” - “opalescence” - “opalescence bleaching gel” - “opalescence dental bleach” - “opalescence go” - “opalescence teeth bleach” - “opalescence teeth bleaching gel” - “opalescence teeth whitening” - “opalescence teeth whitening gel” - “opalescence white” - “opalescence whitening” - “opalescence whitening gel” - “opalescence whitening toothpaste” - “opalescence whitening trays” - “teeth whitening products opalescence” - “teeth whitening with opalescence” ## Which teeth whitening brands compete with Opalescence? - [Hismile](/demand/nz/brands/hismile): Head-to-head: /demand/nz/compare/hismile-vs-opalescence - [Colgate Optic White](/demand/nz/brands/colgate-optic-white): Head-to-head: /demand/nz/compare/colgate-optic-white-vs-opalescence - [Crest 3D White](/demand/nz/brands/crest-3d-white): Head-to-head: /demand/nz/compare/crest-3d-white-vs-opalescence - [White Glo](/demand/nz/brands/white-glo): Head-to-head: /demand/nz/compare/opalescence-vs-white-glo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Opalescence? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/opalescence This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/opalescence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.