---
title: "oOh!media: search popularity and Share of Search in New Zealand"
description: "An out-of-home media owner selling billboard, street furniture, and retail advertising across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oohmedia"
publisher: "Brandwave"
---

# oOh!media: search popularity and Share of Search in New Zealand

An out-of-home media owner selling billboard, street furniture, and retail advertising across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: oOh!media
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among Out-of-Home advertising**: 10.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Out-of-Home Advertising | 5 | 10.1% | 490 |

- [Out-of-Home Advertising](/demand/nz/categories/out-of-home-advertising)

## How has branded search demand for oOh!media changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for oOh!media in New Zealand rose from 460 to 490.
- Across the 11 months ending August 2026, oOh!media’s estimated Share of Search among Out-of-Home advertising in New Zealand peaked at 14.7% in June 2026 and was lowest at 6.6% in January 2026.

## How did search popularity change for New Zealand Out-of-Home advertising in August 2026?

- In August 2026, Go Media gained estimated Share of Search among Out-of-Home advertising in New Zealand, from 23.2% to 27.7%.
- In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%.
- In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%.
- In August 2026, Jolly Billboards lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 4.3% to 3.5%.
- In August 2026, JCDecaux lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 15% to 14.5%.
- Estimated monthly branded searches for VAST Billboards in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Out-of-Home Advertising | 460 | 10.6% | 5 |
| Nov 2025 | Out-of-Home Advertising | 410 | 10.4% | 5 |
| Dec 2025 | Out-of-Home Advertising | 270 | 9.2% | 5 |
| Jan 2026 | Out-of-Home Advertising | 300 | 6.6% | 6 |
| Feb 2026 | Out-of-Home Advertising | 340 | 9.2% | 6 |
| Mar 2026 | Out-of-Home Advertising | 430 | 9.3% | 5 |
| Apr 2026 | Out-of-Home Advertising | 530 | 13.9% | 4 |
| May 2026 | Out-of-Home Advertising | 500 | 10.2% | 5 |
| Jun 2026 | Out-of-Home Advertising | 570 | 14.7% | 3 |
| Jul 2026 | Out-of-Home Advertising | 410 | 10.4% | 5 |
| Aug 2026 | Out-of-Home Advertising | 490 | 10.1% | 5 |
| Sep 2026 | Out-of-Home Advertising | — | — | — |

## How is oOh!media measured?

Brandwave collects information about searches that people make online using oOh!media’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “adshel”
- “adshel nz”
- “ooh media”
- “ooh media auckland”
- “ooh media billboards”
- “ooh media bus shelter”
- “ooh media new zealand”
- “ooh media nz”
- “ooh media street furniture”
- “ooh media wellington”
- “oohmedia”

## Which Out-of-Home advertising compete with oOh!media?

- [Go Media](/demand/nz/brands/go-media)
- [Lumo Digital Outdoor](/demand/nz/brands/lumo-digital-outdoor): Head-to-head: /demand/nz/compare/lumo-digital-outdoor-vs-oohmedia
- [JCDecaux](/demand/nz/brands/jcdecaux-new-zealand): Head-to-head: /demand/nz/compare/jcdecaux-new-zealand-vs-oohmedia
- [Phantom Billstickers](/demand/nz/brands/phantom-billstickers): Head-to-head: /demand/nz/compare/oohmedia-vs-phantom-billstickers
- [Shout Media](/demand/nz/brands/shout-media): Head-to-head: /demand/nz/compare/oohmedia-vs-shout-media
- [VAST Billboards](/demand/nz/brands/vast-billboards): Head-to-head: /demand/nz/compare/oohmedia-vs-vast-billboards
- [Jolly Billboards](/demand/nz/brands/jolly-billboards)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "oOh!media: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oohmedia

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oohmedia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.