---
title: "Oob Organic: search popularity and Share of Search in New Zealand"
description: "Oob Organic makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oob-organic"
publisher: "Brandwave"
---

# Oob Organic: search popularity and Share of Search in New Zealand

Oob Organic makes frozen food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oob Organic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among frozen food brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Frozen food brands | 4 | 1.8% | 90 |

- [Frozen food brands](/demand/nz/categories/nz-frozen-food-brands)

## How has branded search demand for Oob Organic changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oob Organic in New Zealand fell from 230 to 90.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand decreased from 2.5% to 1.8%.
- Across the 11 months ending August 2026, Oob Organic’s estimated Share of Search among frozen food brands in New Zealand peaked at 15.1% in January 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Oob Organic fell from 3rd to 4th among frozen food brands in New Zealand.

## How did search popularity change for New Zealand frozen food brands in August 2026?

- In August 2026, Talley's gained estimated Share of Search among frozen food brands in New Zealand, from 62.8% to 69.1%.
- In August 2026, McCain lost estimated Share of Search among frozen food brands in New Zealand, from 26.8% to 24.2%.
- In August 2026, Oob Organic lost estimated Share of Search among frozen food brands in New Zealand, from 4.3% to 1.8%.
- In August 2026, Birds Eye lost estimated Share of Search among frozen food brands in New Zealand, from 6.1% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frozen food brands | 230 | 2.5% | 3 |
| Nov 2025 | Frozen food brands | 320 | 5.7% | 3 |
| Dec 2025 | Frozen food brands | 590 | 10.2% | 3 |
| Jan 2026 | Frozen food brands | 860 | 15.1% | 3 |
| Feb 2026 | Frozen food brands | 540 | 8.9% | 3 |
| Mar 2026 | Frozen food brands | 490 | 4% | 3 |
| Apr 2026 | Frozen food brands | 370 | 5.9% | 3 |
| May 2026 | Frozen food brands | 250 | 3.3% | 4 |
| Jun 2026 | Frozen food brands | 230 | 3.9% | 4 |
| Jul 2026 | Frozen food brands | 240 | 4.3% | 4 |
| Aug 2026 | Frozen food brands | 90 | 1.8% | 4 |
| Sep 2026 | Frozen food brands | — | — | — |

## How is Oob Organic measured?

Brandwave collects information about searches that people make online using Oob Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oob”
- “oob co nz”
- “oob ice cream”
- “oob organic nz”

## Which frozen food brands compete with Oob Organic?

- [Talley's](/demand/nz/brands/talleys): Head-to-head: /demand/nz/compare/oob-organic-vs-talleys
- [McCain](/demand/nz/brands/mccain): Head-to-head: /demand/nz/compare/mccain-vs-oob-organic
- [Birds Eye](/demand/nz/brands/birds-eye): Head-to-head: /demand/nz/compare/birds-eye-vs-oob-organic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oob Organic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oob-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oob-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.