---
title: "Only Organic: search popularity and Share of Search in New Zealand"
description: "Only Organic makes baby food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/only-organic"
publisher: "Brandwave"
---

# Only Organic: search popularity and Share of Search in New Zealand

Only Organic makes baby food sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Only Organic
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby food brands**: 37.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby food brands | 1 | 37.8% | 840 |

- [Baby food brands](/demand/nz/categories/nz-baby-food-brands)

## How has branded search demand for Only Organic changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Only Organic in New Zealand rose from 540 to 840.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand increased from 22.7% to 37.8%.
- Across the 11 months ending August 2026, Only Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 39.8% in July 2026 and was lowest at 21.2% in December 2025.
- Across the 11 months ending August 2026, Only Organic rose from 2nd to 1st among baby food brands in New Zealand.

## How did search popularity change for New Zealand baby food brands in August 2026?

- In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
- In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.
- In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.
- In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
- In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby food brands | 540 | 22.7% | 2 |
| Nov 2025 | Baby food brands | 510 | 22.2% | 2 |
| Dec 2025 | Baby food brands | 480 | 21.2% | 2 |
| Jan 2026 | Baby food brands | 560 | 23.6% | 2 |
| Feb 2026 | Baby food brands | 700 | 31.4% | 2 |
| Mar 2026 | Baby food brands | 870 | 31.6% | 2 |
| Apr 2026 | Baby food brands | 640 | 23.9% | 2 |
| May 2026 | Baby food brands | 850 | 30.5% | 2 |
| Jun 2026 | Baby food brands | 740 | 34.1% | 2 |
| Jul 2026 | Baby food brands | 740 | 39.8% | 1 |
| Aug 2026 | Baby food brands | 840 | 37.8% | 1 |
| Sep 2026 | Baby food brands | — | — | — |

## How is Only Organic measured?

Brandwave collects information about searches that people make online using Only Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “only organic”
- “only organic banana porridge”
- “only organic near me”
- “only organic new zealand”
- “only organic nz”
- “only organic pouches”
- “onlyorganic”

## Which baby food brands compete with Only Organic?

- [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-only-organic
- [Little Bellies](/demand/nz/brands/little-bellies): Head-to-head: /demand/nz/compare/little-bellies-vs-only-organic
- [Rafferty's Garden](/demand/nz/brands/raffertys-garden): Head-to-head: /demand/nz/compare/only-organic-vs-raffertys-garden
- [Kiddylicious](/demand/nz/brands/kiddylicious): Head-to-head: /demand/nz/compare/kiddylicious-vs-only-organic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Only Organic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/only-organic

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/only-organic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.