---
title: "Only Human: search popularity and Share of Search in New Zealand"
description: "Only Human provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/only-human"
publisher: "Brandwave"
---

# Only Human: search popularity and Share of Search in New Zealand

Only Human provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Only Human
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among blenheim recruitment agencies**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blenheim recruitment agencies | 3 | 7% | 30 |

- [Blenheim recruitment agencies](/demand/nz/categories/nz-blenheim-recruitment-agencies)

## How has branded search demand for Only Human changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Only Human in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Only Human’s estimated Share of Search among blenheim recruitment agencies in New Zealand decreased from 8.6% to 7%.
- Across the 11 months ending August 2026, Only Human’s estimated Share of Search among blenheim recruitment agencies in New Zealand peaked at 8.6% in October 2025 and was lowest at 3.9% in January 2026.
- Across the 11 months ending August 2026, Only Human rose from 4th to 3rd among blenheim recruitment agencies in New Zealand.

## How did search popularity change for New Zealand blenheim recruitment agencies in August 2026?

- In August 2026, Only Human overtook Opt4 Personnel to rank 3rd among blenheim recruitment agencies in New Zealand, at 7%.
- In August 2026, Intepeople gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 52.5% to 58.1%.
- In August 2026, Search Recruitment gained estimated Share of Search among blenheim recruitment agencies in New Zealand, from 25% to 27.9%.
- In August 2026, Opt4 Personnel lost estimated Share of Search among blenheim recruitment agencies in New Zealand, from 17.5% to 7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blenheim recruitment agencies | 30 | 8.6% | 4 |
| Nov 2025 | Blenheim recruitment agencies | 30 | 7.3% | 3 |
| Dec 2025 | Blenheim recruitment agencies | 30 | 7.7% | 4 |
| Jan 2026 | Blenheim recruitment agencies | 20 | 3.9% | 4 |
| Feb 2026 | Blenheim recruitment agencies | 20 | 4.4% | 4 |
| Mar 2026 | Blenheim recruitment agencies | 30 | 6.3% | 4 |
| Apr 2026 | Blenheim recruitment agencies | 30 | 7.5% | 4 |
| May 2026 | Blenheim recruitment agencies | 20 | 4.5% | 4 |
| Jun 2026 | Blenheim recruitment agencies | 40 | 7.8% | 4 |
| Jul 2026 | Blenheim recruitment agencies | 20 | 5% | 4 |
| Aug 2026 | Blenheim recruitment agencies | 30 | 7% | 3 |
| Sep 2026 | Blenheim recruitment agencies | — | — | — |

## How is Only Human measured?

Brandwave collects information about searches that people make online using Only Human’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “only human blenheim”
- “only human recruitment”

## Which blenheim recruitment agencies compete with Only Human?

- [Intepeople](/demand/nz/brands/intepeople): Head-to-head: /demand/nz/compare/intepeople-vs-only-human
- [Search Recruitment](/demand/nz/brands/search-recruitment): Head-to-head: /demand/nz/compare/only-human-vs-search-recruitment
- [Opt4 Personnel](/demand/nz/brands/opt4-personnel): Head-to-head: /demand/nz/compare/only-human-vs-opt4-personnel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Only Human: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/only-human

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/only-human. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.