--- title: "Only Good: search popularity in New Zealand" description: "Only Good makes cleaning and hand care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/only-good" publisher: "Brandwave" --- # Only Good: search popularity in New Zealand Only Good makes cleaning and hand care products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Only Good - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hand soap brands**: 0.51% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand soap brands | 8 | 0.51% | 140 | - [Hand soap brands](/demand/nz/categories/nz-hand-soap-brands) ## Top hand soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Only Good was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Only Good is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Essano | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aesop | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Only Good | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jo Malone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Diptyque | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand soap brands - Asked ChatGPT "Which hand soap brand should I buy in New Zealand?": 1. ecostore, 2. Essano - Asked ChatGPT "What are the best hand soap brands in New Zealand?": 1. ecostore, 2. Aesop, 3. Only Good, 4. Essano - Asked ChatGPT "What's the best hand soap brand in New Zealand for everyday washing?": 1. ecostore, 2. Essano, 3. Aesop - Searched Google, AI Overview "hand soap nz": 1. ecostore, 2. Only Good - Searched Google, AI Overview "luxury hand soap": 1. Aesop Not named in any answer: Jo Malone, Diptyque, L'Occitane and Dove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Only Good changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Only Good in New Zealand fell from 170 to 140. - Across the 12 months ending September 2026, Only Good’s share of searches among hand soap brands in New Zealand held steady, from 0.66% to 0.51%. ## How did search popularity change for New Zealand hand soap brands in September 2026? - In September 2026, Jo Malone gained share of searches among hand soap brands in New Zealand, from 16% to 19.3%. - In September 2026, ecostore lost share of searches among hand soap brands in New Zealand, from 9.3% to 8.2%. - In September 2026, Aesop lost share of searches among hand soap brands in New Zealand, from 32.3% to 31.4%. - In September 2026, Diptyque lost share of searches among hand soap brands in New Zealand, from 15.4% to 14.8%. - L'Occitane’s share of searches among hand soap brands in New Zealand has lost ground for 3 months in a row, from 17.8% to 13.6% in September 2026. - Estimated monthly branded searches for Essano in New Zealand rose 16.9% over 12 measured months, from 2.1K to 2.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand soap brands | 170 | 0.66% | 8 | | Nov 2025 | Hand soap brands | 170 | 0.38% | 8 | | Dec 2025 | Hand soap brands | 110 | 0.28% | 8 | | Jan 2026 | Hand soap brands | 140 | 0.59% | 8 | | Feb 2026 | Hand soap brands | 140 | 0.67% | 8 | | Mar 2026 | Hand soap brands | 110 | 0.46% | 8 | | Apr 2026 | Hand soap brands | 110 | 0.48% | 8 | | May 2026 | Hand soap brands | 140 | 0.51% | 8 | | Jun 2026 | Hand soap brands | 140 | 0.55% | 8 | | Jul 2026 | Hand soap brands | 140 | 0.55% | 8 | | Aug 2026 | Hand soap brands | 140 | 0.52% | 8 | | Sep 2026 | Hand soap brands | 140 | 0.51% | 8 | ## How are Only Good’s branded searches counted? Brandwave collects information about searches that people make online using Only Good’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “only good” ## Which hand soap brands compete with Only Good? - [Aesop](/demand/nz/brands/aesop) - [Jo Malone](/demand/nz/brands/jo-malone) - [Diptyque](/demand/nz/brands/diptyque): Head-to-head: /demand/nz/compare/diptyque-vs-only-good - [L'Occitane](/demand/nz/brands/loccitane): Head-to-head: /demand/nz/compare/loccitane-vs-only-good - [Essano](/demand/nz/brands/essano): Head-to-head: /demand/nz/compare/essano-vs-only-good - [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-only-good - [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-only-good ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Only Good: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/only-good This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/only-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.