---
title: "Onkyo: search popularity in New Zealand"
description: "Onkyo makes AV receivers and audio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/onkyo"
publisher: "Brandwave"
---

# Onkyo: search popularity in New Zealand

Onkyo makes AV receivers and audio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Onkyo
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among AV receiver brands**: 27.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AV receiver brands | 2 | 27.7% | 260 |

- [AV receiver brands](/demand/nz/categories/nz-av-receiver-brands)

## Top AV receiver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Onkyo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Onkyo is the fourth most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Denon | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Yamaha | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Marantz | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Onkyo | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Sony | 5th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about AV receiver brands

- Asked ChatGPT "Which AV receiver brand should I buy in New Zealand?": 1. Denon, 2. Yamaha, 3. Onkyo, 4. Marantz
- Asked ChatGPT "What are the best AV receiver brands in New Zealand?": 1. Denon, 2. Yamaha, 3. Marantz, 4. Onkyo, 5. Sony
- Asked ChatGPT "What's the best AV receiver brand in New Zealand for a home theatre?": 1. Denon, 2. Yamaha, 3. Marantz, 4. Onkyo, 5. Sony
- Searched Google, AI Overview "home theatre receiver nz": 1. Denon, 2. Yamaha

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Onkyo changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Onkyo in New Zealand fell from 300 to 260.
- Across the 12 months ending September 2026, Onkyo’s share of searches among AV receiver brands in New Zealand decreased from 30.3% to 27.7%.
- Across the 12 months ending September 2026, Onkyo’s share of searches among AV receiver brands in New Zealand peaked at 34.7% in January 2026 and was lowest at 23.8% in August 2026.
- Across the 12 months ending September 2026, Onkyo fell from 1st to 2nd among AV receiver brands in New Zealand.

## How did search popularity change for New Zealand AV receiver brands in September 2026?

- In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%.
- In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%.
- In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%.
- In September 2026, Marantz lost share of searches among AV receiver brands in New Zealand, from 36.6% to 30.9%.
- In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AV receiver brands | 300 | 30.3% | 1 |
| Nov 2025 | AV receiver brands | 300 | 29.7% | 1 |
| Dec 2025 | AV receiver brands | 370 | 33.3% | 1 |
| Jan 2026 | AV receiver brands | 410 | 34.7% | 1 |
| Feb 2026 | AV receiver brands | 240 | 31.2% | 1 |
| Mar 2026 | AV receiver brands | 280 | 31.8% | 1 |
| Apr 2026 | AV receiver brands | 260 | 28% | 2 |
| May 2026 | AV receiver brands | 260 | 26.8% | 2 |
| Jun 2026 | AV receiver brands | 240 | 26.7% | 2 |
| Jul 2026 | AV receiver brands | 260 | 24.1% | 3 |
| Aug 2026 | AV receiver brands | 240 | 23.8% | 2 |
| Sep 2026 | AV receiver brands | 260 | 27.7% | 2 |

## How are Onkyo’s branded searches counted?

Brandwave collects information about searches that people make online using Onkyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “onkyo”
- “onkyo av receiver”

## Which AV receiver brands compete with Onkyo?

- [Marantz](/demand/nz/brands/marantz): Head-to-head: /demand/nz/compare/marantz-vs-onkyo
- [Denon](/demand/nz/brands/denon): Head-to-head: /demand/nz/compare/denon-vs-onkyo
- [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/onkyo-vs-yamaha
- [Sony](/demand/nz/brands/sony): Head-to-head: /demand/nz/compare/onkyo-vs-sony

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Onkyo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/onkyo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/onkyo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
