---
title: "OneTrust: search popularity and Share of Search in New Zealand"
description: "OneTrust provides tools to collect and manage consent for website data collection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/onetrust"
publisher: "Brandwave"
---

# OneTrust: search popularity and Share of Search in New Zealand

OneTrust provides tools to collect and manage consent for website data collection. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OneTrust
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cookie consent and privacy tools**: 40.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cookie consent and privacy tools | 1 | 40.5% | 170 |

- [Cookie consent and privacy tools](/demand/nz/categories/nz-cookie-consent-tools)

## How has branded search demand for OneTrust changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OneTrust in New Zealand rose from 110 to 170.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand increased from 34.4% to 40.5%.
- Across the 11 months ending August 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools in New Zealand peaked at 44.1% in February 2026 and was lowest at 28.3% in June 2026.

## How did search popularity change for New Zealand cookie consent and privacy tools in August 2026?

- In August 2026, OneTrust gained estimated Share of Search among cookie consent and privacy tools in New Zealand, from 33.3% to 40.5%.
- In August 2026, Termly lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 22.2% to 19%.
- In August 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 13.9% to 11.9%.
- In August 2026, iubenda lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 8.3% to 7.1%.
- In August 2026, Osano lost estimated Share of Search among cookie consent and privacy tools in New Zealand, from 5.6% to 4.8%.
- Estimated monthly branded searches for Cookiebot in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cookie consent and privacy tools | 110 | 34.4% | 1 |
| Nov 2025 | Cookie consent and privacy tools | 110 | 31.4% | 1 |
| Dec 2025 | Cookie consent and privacy tools | 70 | 31.8% | 1 |
| Jan 2026 | Cookie consent and privacy tools | 140 | 38.9% | 1 |
| Feb 2026 | Cookie consent and privacy tools | 150 | 44.1% | 1 |
| Mar 2026 | Cookie consent and privacy tools | 160 | 30.2% | 1 |
| Apr 2026 | Cookie consent and privacy tools | 130 | 31.7% | 1 |
| May 2026 | Cookie consent and privacy tools | 140 | 37.8% | 1 |
| Jun 2026 | Cookie consent and privacy tools | 130 | 28.3% | 1 |
| Jul 2026 | Cookie consent and privacy tools | 120 | 33.3% | 1 |
| Aug 2026 | Cookie consent and privacy tools | 170 | 40.5% | 1 |
| Sep 2026 | Cookie consent and privacy tools | — | — | — |

## How is OneTrust measured?

Brandwave collects information about searches that people make online using OneTrust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “onetrust”
- “onetrust com”
- “onetrust consent management”
- “onetrust cookie banner”
- “onetrust cookie consent”
- “onetrust near me”

## Which cookie consent and privacy tools compete with OneTrust?

- [Termly](/demand/nz/brands/termly): Head-to-head: /demand/nz/compare/onetrust-vs-termly
- [Cookiebot](/demand/nz/brands/cookiebot): Head-to-head: /demand/nz/compare/cookiebot-vs-onetrust
- [CookieYes](/demand/nz/brands/cookieyes): Head-to-head: /demand/nz/compare/cookieyes-vs-onetrust
- [iubenda](/demand/nz/brands/iubenda): Head-to-head: /demand/nz/compare/iubenda-vs-onetrust
- [Osano](/demand/nz/brands/osano): Head-to-head: /demand/nz/compare/onetrust-vs-osano

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OneTrust: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/onetrust

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/onetrust. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.