---
title: "OneNote: search popularity and Share of Search in New Zealand"
description: "OneNote is a note-taking app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/onenote"
publisher: "Brandwave"
---

# OneNote: search popularity and Share of Search in New Zealand

OneNote is a note-taking app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OneNote
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among note-taking apps**: 38.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Note-taking apps | 2 | 38.7% | 19.4K |

- [Note-taking apps](/demand/nz/categories/nz-note-taking-apps)

## How has branded search demand for OneNote changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OneNote in New Zealand held steady, from 19.5K to 19.4K.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand decreased from 39.9% to 38.7%.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note-taking apps in New Zealand peaked at 49% in March 2026 and was lowest at 20.2% in December 2025.

## How did search popularity change for New Zealand note-taking apps in August 2026?

- In August 2026, Google Keep gained estimated Share of Search among note-taking apps in New Zealand, from 14.6% to 16.2%.
- In August 2026, Goodnotes gained estimated Share of Search among note-taking apps in New Zealand, from 2.4% to 3%.
- In August 2026, OneNote lost estimated Share of Search among note-taking apps in New Zealand, from 40% to 38.7%.
- In August 2026, Notion lost estimated Share of Search among note-taking apps in New Zealand, from 39.8% to 38.9%.
- Estimated monthly branded searches for Obsidian in New Zealand rose 17.4% over 11 measured months, from 690 to 810 in August 2026.
- Estimated monthly branded searches for Evernote in New Zealand fell 26% over 11 measured months, from 1K to 770 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Note-taking apps | 19.5K | 39.9% | 2 |
| Nov 2025 | Note-taking apps | 11K | 30.5% | 2 |
| Dec 2025 | Note-taking apps | 5.2K | 20.2% | 3 |
| Jan 2026 | Note-taking apps | 7.7K | 21% | 2 |
| Feb 2026 | Note-taking apps | 29.6K | 45.5% | 1 |
| Mar 2026 | Note-taking apps | 35.5K | 49% | 1 |
| Apr 2026 | Note-taking apps | 16.2K | 35.6% | 2 |
| May 2026 | Note-taking apps | 19.8K | 39.7% | 2 |
| Jun 2026 | Note-taking apps | 16.6K | 36.1% | 2 |
| Jul 2026 | Note-taking apps | 19.9K | 40% | 1 |
| Aug 2026 | Note-taking apps | 19.4K | 38.7% | 2 |
| Sep 2026 | Note-taking apps | — | — | — |

## How is OneNote measured?

Brandwave collects information about searches that people make online using OneNote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “download ms onenote”
- “microsoft onenote”
- “onenote”
- “onenote app”
- “onenote com”
- “onenote download”
- “onenote near me”
- “onenote notes”
- “onenote nz”
- “onenote online”
- “onenote template”
- “onenote website”
- “onenote what is it”

## Which note-taking apps compete with OneNote?

- [Notion](/demand/nz/brands/notion): Head-to-head: /demand/nz/compare/notion-vs-onenote
- [Google Keep](/demand/nz/brands/google-keep): Head-to-head: /demand/nz/compare/google-keep-vs-onenote
- [Goodnotes](/demand/nz/brands/goodnotes): Head-to-head: /demand/nz/compare/goodnotes-vs-onenote
- [Obsidian](/demand/nz/brands/obsidian): Head-to-head: /demand/nz/compare/obsidian-vs-onenote
- [Evernote](/demand/nz/brands/evernote): Head-to-head: /demand/nz/compare/evernote-vs-onenote

## Who owns OneNote?

OneNote is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns OneNote?

OneNote is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "OneNote: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/onenote

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/onenote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
