--- title: "One21 Recruitment: search popularity in New Zealand" description: "One21 Recruitment is a recruitment agency in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/one21-recruitment" publisher: "Brandwave" --- # One21 Recruitment: search popularity in New Zealand One21 Recruitment is a recruitment agency in Tauranga. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: One21 Recruitment - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Tauranga recruitment agencies**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tauranga recruitment agencies | 7 | 2.9% | 20 | - [Tauranga recruitment agencies](/demand/nz/locations/tauranga/recruitment-agencies) ## Top Tauranga recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, One21 Recruitment appeared in all three answers. One21 Recruitment is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Jigsaw Staffing | 1st | 3 of 3 | 3 of 3 | | OneStaff | 2nd | 3 of 3 | 3 of 3 | | Tradestaff Tauranga | 3rd | 3 of 3 | 3 of 3 | | One21 Recruitment | 4th | 3 of 3 | 3 of 3 | | Ryan + Alexander | 5th | 2 of 3 | 2 of 3 | | Hays | Not ranked | 0 of 3 | 0 of 3 | | Madison Recruitment | Not ranked | 0 of 3 | 0 of 3 | | The Staffroom | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Tauranga recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Tauranga, New Zealand?": 1. Jigsaw Staffing, 2. OneStaff, 3. Ryan + Alexander, 4. Tradestaff Tauranga, 5. One21 Recruitment - Asked ChatGPT "What are the best recruitment agencies in Tauranga, New Zealand?": 1. OneStaff, 2. Tradestaff Tauranga, 3. Jigsaw Staffing, 4. One21 Recruitment, 5. Ryan + Alexander - Asked ChatGPT "What's the best recruitment agency in Tauranga, New Zealand for a new employee?": 1. Jigsaw Staffing, 2. OneStaff, 3. Tradestaff Tauranga, 4. One21 Recruitment Not named in any answer: Hays, Madison Recruitment and The Staffroom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for One21 Recruitment changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for One21 Recruitment in New Zealand rose from 20 to 40. - Across the 12 months ending September 2026, One21 Recruitment’s share of searches among Tauranga recruitment agencies in New Zealand peaked at 2.9% in June 2026 and was lowest at 0.96% in February 2026. ## How did search popularity change for New Zealand Tauranga recruitment agencies in September 2026? - In September 2026, Hays overtook Madison Recruitment and The Staffroom to rank 5th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, One21 Recruitment overtook The Staffroom to rank 7th among Tauranga recruitment agencies in New Zealand, with 2.9% of the searches. - In September 2026, Tradestaff Tauranga gained share of searches among Tauranga recruitment agencies in New Zealand, from 30.6% to 37.1%. - In September 2026, OneStaff gained share of searches among Tauranga recruitment agencies in New Zealand, from 34.1% to 38.6%. - In September 2026, Jigsaw Staffing lost share of searches among Tauranga recruitment agencies in New Zealand, from 12.9% to 7.1%. - In September 2026, Ryan + Alexander lost share of searches among Tauranga recruitment agencies in New Zealand, from 10.6% to 5.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tauranga recruitment agencies | 20 | 2.7% | 7 | | Nov 2025 | Tauranga recruitment agencies | 20 | 2.1% | 7 | | Dec 2025 | Tauranga recruitment agencies | 10 | 1.4% | 8 | | Jan 2026 | Tauranga recruitment agencies | 10 | 1.2% | 8 | | Feb 2026 | Tauranga recruitment agencies | 10 | 0.96% | 8 | | Mar 2026 | Tauranga recruitment agencies | 10 | 1.1% | 8 | | Apr 2026 | Tauranga recruitment agencies | 20 | 2.2% | 7 | | May 2026 | Tauranga recruitment agencies | 30 | 2.8% | 6 | | Jun 2026 | Tauranga recruitment agencies | 30 | 2.9% | 7 | | Jul 2026 | Tauranga recruitment agencies | 20 | 2.2% | 7 | | Aug 2026 | Tauranga recruitment agencies | 20 | 2.4% | 8 | | Sep 2026 | Tauranga recruitment agencies | 20 | 2.9% | 7 | ## How are One21 Recruitment’s branded searches counted? Brandwave collects information about searches that people make online using One21 Recruitment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “one21 recruitment” - “one21 recruitment tauranga” ## Which Tauranga recruitment agencies compete with One21 Recruitment? - [OneStaff](/demand/nz/brands/onestaff) - [Tradestaff Tauranga](/demand/nz/brands/tradestaff-tauranga) - [Jigsaw Staffing](/demand/nz/brands/jigsaw-staffing): Head-to-head: /demand/nz/compare/jigsaw-staffing-vs-one21-recruitment - [Ryan + Alexander](/demand/nz/brands/ryan-alexander): Head-to-head: /demand/nz/compare/one21-recruitment-vs-ryan-alexander - [Hays](/demand/nz/brands/hays): Head-to-head: /demand/nz/compare/hays-vs-one21-recruitment - [Madison Recruitment](/demand/nz/brands/madison-recruitment): Head-to-head: /demand/nz/compare/madison-recruitment-vs-one21-recruitment - [The Staffroom](/demand/nz/brands/the-staffroom): Head-to-head: /demand/nz/compare/one21-recruitment-vs-the-staffroom ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "One21 Recruitment: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/one21-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/one21-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.