--- title: "One Shot: search popularity in New Zealand" description: "One Shot is a stock photo library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/one-shot" publisher: "Brandwave" --- # One Shot: search popularity in New Zealand One Shot is a stock photo library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: One Shot - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stock photo libraries**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock photo libraries | 6 | 2.1% | 480 | - [Stock photo libraries](/demand/nz/categories/nz-stock-photo-libraries) ## Top stock photo libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, One Shot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. One Shot is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | One Shot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | iStock | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Getty Images | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Alamy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 123RF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Depositphotos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stock photo libraries - Asked ChatGPT "Which stock photo library should I use in New Zealand?": 1. Adobe Stock, 2. One Shot, 3. Shutterstock, 4. Unsplash - Asked ChatGPT "What are the best stock photo libraries in New Zealand?": 1. One Shot, 2. Unsplash, 3. Adobe Stock, 4. Shutterstock - Asked ChatGPT "What's the best stock photo library in New Zealand for creative projects?": 1. One Shot, 2. Adobe Stock, 3. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Shutterstock, 3. Getty Images, 4. iStock - Searched Google, AI Overview "royalty free stock photos": 1. Unsplash, 2. Shutterstock, 3. iStock, 4. Adobe Stock Not named in any answer: Alamy, 123RF and Depositphotos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for One Shot changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for One Shot in New Zealand held steady at 480. - Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand increased from 1.6% to 2.1%. - Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.5% in February 2026. - Across the 12 months ending September 2026, One Shot rose from 7th to 6th among stock photo libraries in New Zealand. ## How did search popularity change for New Zealand stock photo libraries in September 2026? - In September 2026, Adobe Stock gained share of searches among stock photo libraries in New Zealand, from 27.3% to 29.3%. - In September 2026, Shutterstock gained share of searches among stock photo libraries in New Zealand, from 12.6% to 14%. - In September 2026, Getty Images gained share of searches among stock photo libraries in New Zealand, from 4.6% to 5.3%. - In September 2026, iStock gained share of searches among stock photo libraries in New Zealand, from 8.5% to 9.2%. - In September 2026, Unsplash lost share of searches among stock photo libraries in New Zealand, from 41.5% to 36.3%. - Estimated monthly branded searches for Depositphotos in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock photo libraries | 480 | 1.6% | 7 | | Nov 2025 | Stock photo libraries | 590 | 2.1% | 6 | | Dec 2025 | Stock photo libraries | 480 | 2.5% | 6 | | Jan 2026 | Stock photo libraries | 480 | 2.3% | 6 | | Feb 2026 | Stock photo libraries | 390 | 1.5% | 7 | | Mar 2026 | Stock photo libraries | 480 | 1.5% | 7 | | Apr 2026 | Stock photo libraries | 480 | 2% | 6 | | May 2026 | Stock photo libraries | 720 | 2.6% | 6 | | Jun 2026 | Stock photo libraries | 590 | 2.2% | 6 | | Jul 2026 | Stock photo libraries | 480 | 2.1% | 6 | | Aug 2026 | Stock photo libraries | 480 | 2% | 6 | | Sep 2026 | Stock photo libraries | 480 | 2.1% | 6 | ## How are One Shot’s branded searches counted? Brandwave collects information about searches that people make online using One Shot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “one shot” ## Which stock photo libraries compete with One Shot? - [Unsplash](/demand/nz/brands/unsplash) - [Adobe Stock](/demand/nz/brands/adobe-stock) - [Shutterstock](/demand/nz/brands/shutterstock): Head-to-head: /demand/nz/compare/one-shot-vs-shutterstock - [iStock](/demand/nz/brands/istock): Head-to-head: /demand/nz/compare/istock-vs-one-shot - [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/getty-images-vs-one-shot - [Alamy](/demand/nz/brands/alamy): Head-to-head: /demand/nz/compare/alamy-vs-one-shot - [123RF](/demand/nz/brands/123rf): Head-to-head: /demand/nz/compare/123rf-vs-one-shot - [Depositphotos](/demand/nz/brands/depositphotos) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "One Shot: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/one-shot This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/one-shot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.