--- title: "One Agency branded search demand and Share of Search" description: "One Agency is a network of independently owned residential real estate businesses operating in New Zealand." canonical: "https://gobrandwave.com/demand/nz/brands/one-agency" publisher: "Brandwave" --- # One Agency branded search demand and Share of Search One Agency is a network of independently owned residential real estate businesses operating in New Zealand. ## Key facts - **Brand**: One Agency - **Owned by**: One Agency New Zealand - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among residential real estate agencies**: 0.26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Residential Real Estate Agencies | 19 | 0.26% | 300 | ## How has branded search demand for One Agency changed in New Zealand? - Across the 12 months ending August 2026, estimated monthly branded searches for One Agency in New Zealand fell from 320 to 300. - Across the 12 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand held steady, from 0.25% to 0.26%. ## What changed among residential real estate agencies in New Zealand? - In August 2026, Harcourts overtook Barfoot & Thompson to rank 2nd among residential real estate agencies in New Zealand, at 18.9%. - In August 2026, Arizto overtook Property Brokers to rank 5th among residential real estate agencies in New Zealand, at 8.5%. - In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 23.1% to 21.5%. - In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 17.8% to 16.5%. - In August 2026, Property Brokers lost estimated Share of Search among residential real estate agencies in New Zealand, from 7.9% to 7.3%. - In August 2026, New Zealand Sotheby’s International Realty rose from 14th to 11th among residential real estate agencies in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Sep 2025 | Residential Real Estate Agencies | 320 | 0.25% | 19 | | Oct 2025 | Residential Real Estate Agencies | 460 | 0.33% | 19 | | Nov 2025 | Residential Real Estate Agencies | 390 | 0.3% | 19 | | Dec 2025 | Residential Real Estate Agencies | 250 | 0.27% | 19 | | Jan 2026 | Residential Real Estate Agencies | 440 | 0.35% | 19 | | Feb 2026 | Residential Real Estate Agencies | 360 | 0.27% | 19 | | Mar 2026 | Residential Real Estate Agencies | 390 | 0.27% | 19 | | Apr 2026 | Residential Real Estate Agencies | 310 | 0.27% | 19 | | May 2026 | Residential Real Estate Agencies | 280 | 0.24% | 19 | | Jun 2026 | Residential Real Estate Agencies | 250 | 0.23% | 19 | | Jul 2026 | Residential Real Estate Agencies | 240 | 0.23% | 19 | | Aug 2026 | Residential Real Estate Agencies | 300 | 0.26% | 19 | ## How is One Agency measured? Brandwave collects information about searches that people make online using One Agency’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “one agency nz” - “one agency real estate” ## Who competes with One Agency? - [Ray White](/demand/nz/brands/ray-white) - [Harcourts](/demand/nz/brands/harcourts) - [Barfoot & Thompson](/demand/nz/brands/barfoot-and-thompson) - [Bayleys](/demand/nz/brands/bayleys) - [Arizto](/demand/nz/brands/arizto) - [Property Brokers](/demand/nz/brands/property-brokers) - [Lodge Real Estate](/demand/nz/brands/lodge-real-estate) - [LJ Hooker](/demand/nz/brands/lj-hooker) - [Tall Poppy](/demand/nz/brands/tall-poppy) - [Raine & Horne](/demand/nz/brands/raine-and-horne) - [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty) - [EVES Real Estate](/demand/nz/brands/eves-real-estate) - [Summit Real Estate](/demand/nz/brands/summit-real-estate) - [Tommy’s Real Estate](/demand/nz/brands/tommys-real-estate) - [Lowe & Co](/demand/nz/brands/lowe-and-co) - [Tremains](/demand/nz/brands/tremains-real-estate) - [Professionals Real Estate](/demand/nz/brands/professionals-real-estate) - [First National Real Estate](/demand/nz/brands/first-national-real-estate) - [Harveys Real Estate](/demand/nz/brands/harveys-real-estate) - [Iron Bridge Real Estate](/demand/nz/brands/iron-bridge-real-estate) - [Century 21](/demand/nz/brands/century-21) ## Who owns One Agency? One Agency is owned by One Agency New Zealand. Brandwave does not track any other brands owned by One Agency New Zealand. ## How is branded search demand measured? ### Who owns One Agency? One Agency is owned by One Agency New Zealand. Brandwave does not track any other brands owned by One Agency New Zealand. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for One Agency and its competitors using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "One Agency branded search demand and Share of Search". https://gobrandwave.com/demand/nz/brands/one-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/one-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.