---
title: "ON24: search popularity and Share of Search in New Zealand"
description: "ON24 is a webinar platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/on24"
publisher: "Brandwave"
---

# ON24: search popularity and Share of Search in New Zealand

ON24 is a webinar platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ON24
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among webinar platforms**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Webinar platforms | 5 | 2.1% | 20 |

- [Webinar platforms](/demand/nz/categories/nz-webinar-platforms)

## How has branded search demand for ON24 changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ON24 in New Zealand fell from 40 to 20.
- Across the 11 months ending August 2026, ON24’s estimated Share of Search among webinar platforms in New Zealand decreased from 3.5% to 2.1%.
- Across the 11 months ending August 2026, ON24’s estimated Share of Search among webinar platforms in New Zealand peaked at 3.5% in October 2025 and was lowest at 0.8% in June 2026.
- Across the 11 months ending August 2026, ON24 fell from 4th to 5th among webinar platforms in New Zealand.

## How did search popularity change for New Zealand webinar platforms in August 2026?

- In August 2026, Riverside gained estimated Share of Search among webinar platforms in New Zealand, from 31.7% to 41.5%.
- In August 2026, Zoom Webinars gained estimated Share of Search among webinar platforms in New Zealand, from 7.3% to 9.6%.
- In August 2026, ON24 gained estimated Share of Search among webinar platforms in New Zealand, from 1.6% to 2.1%.
- In August 2026, StreamYard lost estimated Share of Search among webinar platforms in New Zealand, from 56.1% to 44.7%.
- In August 2026, Livestorm lost estimated Share of Search among webinar platforms in New Zealand, from 3.3% to 2.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Webinar platforms | 40 | 3.5% | 4 |
| Nov 2025 | Webinar platforms | 30 | 3.2% | 5 |
| Dec 2025 | Webinar platforms | 10 | 1.2% | 5 |
| Jan 2026 | Webinar platforms | 20 | 2.2% | 5 |
| Feb 2026 | Webinar platforms | 10 | 1.2% | 5 |
| Mar 2026 | Webinar platforms | 30 | 2.8% | 4 |
| Apr 2026 | Webinar platforms | 20 | 1.5% | 5 |
| May 2026 | Webinar platforms | 20 | 1.7% | 5 |
| Jun 2026 | Webinar platforms | 10 | 0.8% | 5 |
| Jul 2026 | Webinar platforms | 20 | 1.6% | 5 |
| Aug 2026 | Webinar platforms | 20 | 2.1% | 5 |
| Sep 2026 | Webinar platforms | — | — | — |

## How is ON24 measured?

Brandwave collects information about searches that people make online using ON24’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “on24”
- “on24 com”
- “on24 webinar”

## Which webinar platforms compete with ON24?

- [StreamYard](/demand/nz/brands/streamyard): Head-to-head: /demand/nz/compare/on24-vs-streamyard
- [Riverside](/demand/nz/brands/riverside): Head-to-head: /demand/nz/compare/on24-vs-riverside
- [Zoom Webinars](/demand/nz/brands/zoom-webinars): Head-to-head: /demand/nz/compare/on24-vs-zoom-webinars
- [Livestorm](/demand/nz/brands/livestorm): Head-to-head: /demand/nz/compare/livestorm-vs-on24

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ON24: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/on24

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/on24. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.