---
title: "Omo: search popularity and Share of Search in New Zealand"
description: "Omo makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/omo"
publisher: "Brandwave"
---

# Omo: search popularity and Share of Search in New Zealand

Omo makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Omo
- **Owned by**: Unilever
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among laundry detergent brands**: 0.92%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laundry detergent brands | 5 | 0.92% | 170 |

- [Laundry detergent brands](/demand/nz/categories/nz-laundry-detergent-brands)

## How has branded search demand for Omo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Omo in New Zealand rose from 130 to 170.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands in New Zealand held steady, from 0.94% to 0.92%.

## How did search popularity change for New Zealand laundry detergent brands in August 2026?

- In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
- In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
- ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.
- Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laundry detergent brands | 130 | 0.94% | 5 |
| Nov 2025 | Laundry detergent brands | 90 | 0.59% | 5 |
| Dec 2025 | Laundry detergent brands | 90 | 0.73% | 5 |
| Jan 2026 | Laundry detergent brands | 170 | 1.1% | 5 |
| Feb 2026 | Laundry detergent brands | 90 | 0.7% | 5 |
| Mar 2026 | Laundry detergent brands | 90 | 0.61% | 5 |
| Apr 2026 | Laundry detergent brands | 110 | 0.75% | 5 |
| May 2026 | Laundry detergent brands | 110 | 0.75% | 5 |
| Jun 2026 | Laundry detergent brands | 110 | 0.73% | 5 |
| Jul 2026 | Laundry detergent brands | 110 | 0.64% | 5 |
| Aug 2026 | Laundry detergent brands | 170 | 0.92% | 5 |
| Sep 2026 | Laundry detergent brands | — | — | — |

## How is Omo measured?

Brandwave collects information about searches that people make online using Omo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “omo detergent”
- “omo laundry”
- “omo laundry soap”

## Which laundry detergent brands compete with Omo?

- [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-omo
- [Persil](/demand/nz/brands/persil): Head-to-head: /demand/nz/compare/omo-vs-persil
- [Earthwise](/demand/nz/brands/earthwise): Head-to-head: /demand/nz/compare/earthwise-vs-omo
- [Cold Power](/demand/nz/brands/cold-power): Head-to-head: /demand/nz/compare/cold-power-vs-omo

## Who owns Omo?

Omo is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand.

- [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Omo?

Omo is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Omo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/omo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/omo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.