---
title: "OM System: search popularity and Share of Search in New Zealand"
description: "OM System makes cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/om-system"
publisher: "Brandwave"
---

# OM System: search popularity and Share of Search in New Zealand

OM System makes cameras sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OM System
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among camera brands**: 0.67%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Camera brands | 8 | 0.67% | 850 |

- [Camera brands](/demand/nz/categories/nz-camera-brands)

## How has branded search demand for OM System changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for OM System in New Zealand rose from 710 to 850.
- Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand held steady, from 0.6% to 0.67%.

## How did search popularity change for New Zealand camera brands in August 2026?

- In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.
- In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
- In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.
- In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.
- Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.
- Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Camera brands | 710 | 0.6% | 8 |
| Nov 2025 | Camera brands | 860 | 0.58% | 8 |
| Dec 2025 | Camera brands | 980 | 0.68% | 8 |
| Jan 2026 | Camera brands | 860 | 0.7% | 8 |
| Feb 2026 | Camera brands | 730 | 0.73% | 8 |
| Mar 2026 | Camera brands | 730 | 0.67% | 8 |
| Apr 2026 | Camera brands | 710 | 0.63% | 8 |
| May 2026 | Camera brands | 820 | 0.69% | 8 |
| Jun 2026 | Camera brands | 780 | 0.66% | 8 |
| Jul 2026 | Camera brands | 850 | 0.7% | 8 |
| Aug 2026 | Camera brands | 850 | 0.67% | 8 |
| Sep 2026 | Camera brands | — | — | — |

## How is OM System measured?

Brandwave collects information about searches that people make online using OM System’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “explore omsystem com”
- “olympus camera”
- “om system”
- “om system lens”
- “om system mirrorless”
- “om system nz”
- “om system om 1”
- “om system om 5”
- “om system tough tg 7”
- “omsystem”
- “omsystem camera”

## Which camera brands compete with OM System?

- [Sony](/demand/nz/brands/sony)
- [Canon](/demand/nz/brands/canon)
- [Fujifilm](/demand/nz/brands/fujifilm): Head-to-head: /demand/nz/compare/fujifilm-vs-om-system
- [GoPro](/demand/nz/brands/gopro): Head-to-head: /demand/nz/compare/gopro-vs-om-system
- [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/insta360-vs-om-system
- [Nikon](/demand/nz/brands/nikon): Head-to-head: /demand/nz/compare/nikon-vs-om-system
- [Panasonic Lumix](/demand/nz/brands/panasonic-lumix): Head-to-head: /demand/nz/compare/om-system-vs-panasonic-lumix

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OM System: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/om-system

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/om-system. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.