--- title: "Oliver: search popularity in New Zealand" description: "Oliver is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oliver" publisher: "Brandwave" --- # Oliver: search popularity in New Zealand Oliver is a work boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oliver - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among steel toe boot brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Steel toe boot brands | 4 | 2.5% | 880 | - [Steel toe boot brands](/demand/nz/categories/nz-steel-toe-boot-brands) ## Top steel toe boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oliver was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oliver is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steel Blue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oliver | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Blundstone | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about steel toe boot brands - Asked ChatGPT "Which steel toe boot brand should I buy in New Zealand?": 1. Steel Blue, 2. Oliver, 3. Blundstone - Asked ChatGPT "What are the best steel toe boot brands in New Zealand?": 1. Steel Blue, 2. Blundstone, 3. Oliver - Asked ChatGPT "What's the best steel toe boot brand in New Zealand for all day comfort?": 1. Steel Blue, 2. Oliver - Searched Google, AI Overview "steel toe boots nz": 1. Steel Blue, 2. Timberland - Searched Google, AI Overview "best work boots nz": 1. Steel Blue, 2. Blundstone, 3. Oliver Not named in any answer: Dr. Martens, KEEN and Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Oliver changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oliver in New Zealand held steady at 880. - Across the 12 months ending September 2026, Oliver’s share of searches among steel toe boot brands in New Zealand peaked at 4.9% in July 2026 and was lowest at 1.8% in December 2025. ## How did search popularity change for New Zealand steel toe boot brands in September 2026? - In September 2026, Dr. Martens gained share of searches among steel toe boot brands in New Zealand, from 52% to 55.8%. - In September 2026, Timberland lost share of searches among steel toe boot brands in New Zealand, from 29% to 25.7%. - In September 2026, Blundstone lost share of searches among steel toe boot brands in New Zealand, from 14.8% to 14.2%. - In September 2026, KEEN rose from 7th to 6th among steel toe boot brands in New Zealand. - In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Steel toe boot brands | 880 | 2.5% | 4 | | Nov 2025 | Steel toe boot brands | 880 | 2.2% | 4 | | Dec 2025 | Steel toe boot brands | 720 | 1.8% | 4 | | Jan 2026 | Steel toe boot brands | 720 | 1.9% | 4 | | Feb 2026 | Steel toe boot brands | 880 | 2.8% | 4 | | Mar 2026 | Steel toe boot brands | 1.3K | 3.4% | 4 | | Apr 2026 | Steel toe boot brands | 1K | 2.5% | 4 | | May 2026 | Steel toe boot brands | 1K | 2.4% | 4 | | Jun 2026 | Steel toe boot brands | 1.9K | 4.7% | 4 | | Jul 2026 | Steel toe boot brands | 1.9K | 4.9% | 4 | | Aug 2026 | Steel toe boot brands | 880 | 2.3% | 4 | | Sep 2026 | Steel toe boot brands | 880 | 2.5% | 4 | ## How are Oliver’s branded searches counted? Brandwave collects information about searches that people make online using Oliver’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oliver” ## Which steel toe boot brands compete with Oliver? - [Dr. Martens](/demand/nz/brands/dr-martens): Head-to-head: /demand/nz/compare/dr-martens-vs-oliver - [Timberland](/demand/nz/brands/timberland): Head-to-head: /demand/nz/compare/oliver-vs-timberland - [Blundstone](/demand/nz/brands/blundstone): Head-to-head: /demand/nz/compare/blundstone-vs-oliver - [Steel Blue](/demand/nz/brands/steel-blue): Head-to-head: /demand/nz/compare/oliver-vs-steel-blue - [KEEN](/demand/nz/brands/keen-footwear): Head-to-head: /demand/nz/compare/keen-footwear-vs-oliver - [Caterpillar](/demand/nz/brands/caterpillar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oliver: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/oliver This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oliver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.