---
title: "Old Spice: search popularity and Share of Search in New Zealand"
description: "Old Spice makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/old-spice"
publisher: "Brandwave"
---

# Old Spice: search popularity and Share of Search in New Zealand

Old Spice makes deodorant sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Old Spice
- **Owned by**: Procter & Gamble
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among deodorant brands**: 9.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Deodorant brands | 4 | 9.4% | 2.7K |

- [Deodorant brands](/demand/nz/categories/nz-deodorant-brands)

## How has branded search demand for Old Spice changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Old Spice in New Zealand rose from 1.8K to 2.7K.
- Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand increased from 7.5% to 9.4%.
- Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.3% in March 2026.

## How did search popularity change for New Zealand deodorant brands in August 2026?

- In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.
- In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.
- In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
- In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.
- In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
- Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Deodorant brands | 1.8K | 7.5% | 4 |
| Nov 2025 | Deodorant brands | 2.1K | 8.5% | 4 |
| Dec 2025 | Deodorant brands | 2.4K | 10.3% | 3 |
| Jan 2026 | Deodorant brands | 1.6K | 7.5% | 4 |
| Feb 2026 | Deodorant brands | 1.5K | 7.3% | 4 |
| Mar 2026 | Deodorant brands | 1.6K | 7.3% | 4 |
| Apr 2026 | Deodorant brands | 1.7K | 8.2% | 4 |
| May 2026 | Deodorant brands | 2.1K | 8.5% | 4 |
| Jun 2026 | Deodorant brands | 2.1K | 8.3% | 4 |
| Jul 2026 | Deodorant brands | 2.1K | 8.2% | 4 |
| Aug 2026 | Deodorant brands | 2.7K | 9.4% | 4 |
| Sep 2026 | Deodorant brands | — | — | — |

## How is Old Spice measured?

Brandwave collects information about searches that people make online using Old Spice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “head and shoulders old spice”
- “old spice”
- “old spice aftershave”
- “old spice antiperspirant”
- “old spice cologne”
- “old spice deo”
- “old spice deo stick”
- “old spice fiji”
- “old spice near me”
- “old spice nz”
- “old spice online”
- “old spice original”
- “old spice perfume”
- “old spice swagger”
- “oldspice”
- “oldspice antiperspirant”
- “oldspice com”

## Which deodorant brands compete with Old Spice?

- [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-old-spice
- [Nivea](/demand/nz/brands/nivea): Head-to-head: /demand/nz/compare/nivea-vs-old-spice
- [Rexona](/demand/nz/brands/rexona): Head-to-head: /demand/nz/compare/old-spice-vs-rexona
- [Lynx](/demand/nz/brands/lynx): Head-to-head: /demand/nz/compare/lynx-vs-old-spice
- [Native](/demand/nz/brands/native): Head-to-head: /demand/nz/compare/native-vs-old-spice

## Who owns Old Spice?

Old Spice is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

- [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Old Spice?

Old Spice is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Head & Shoulders, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Old Spice: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/old-spice

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.