--- title: "Old Man Emu: search popularity in New Zealand" description: "ARB's brand of 4x4 suspension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/old-man-emu" publisher: "Brandwave" --- # Old Man Emu: search popularity in New Zealand ARB's brand of 4x4 suspension. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Old Man Emu - **Owned by**: ARB - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among 4x4 accessory brands**: 79.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | 4x4 accessory brands | 1 | 79.6% | 33.1K | - [4x4 accessory brands](/demand/nz/categories/nz-4x4-accessory-brands) ## Top 4x4 accessory brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Old Man Emu was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Old Man Emu is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ARB | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ironman 4x4 | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Rhino-Rack | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Old Man Emu | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Thule | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Yakima | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | TJM | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about 4x4 accessory brands - Asked ChatGPT "Which 4x4 accessory brand should I buy in New Zealand?": 1. ARB, 2. Ironman 4x4, 3. Rhino-Rack, 4. Old Man Emu - Asked ChatGPT "What are the best 4x4 accessory brands in New Zealand?": 1. ARB, 2. Ironman 4x4, 3. Old Man Emu, 4. Rhino-Rack - Asked ChatGPT "What's the best 4x4 accessory brand in New Zealand for a ute or 4x4?": 1. ARB, 2. Ironman 4x4, 3. Rhino-Rack, 4. Old Man Emu - Searched Google, AI Overview "ute accessories nz": 1. ARB Not named in any answer: Thule, Yakima and TJM. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Old Man Emu changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Old Man Emu in New Zealand rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, Old Man Emu’s share of searches among 4x4 accessory brands in New Zealand increased from 72.6% to 79.6%. - Across the 12 months ending September 2026, Old Man Emu’s share of searches among 4x4 accessory brands in New Zealand peaked at 79.6% in September 2026 and was lowest at 68.9% in December 2025. ## How did search popularity change for New Zealand 4x4 accessory brands in September 2026? - In September 2026, Old Man Emu gained share of searches among 4x4 accessory brands in New Zealand, from 77.8% to 79.6%. - In September 2026, Thule lost share of searches among 4x4 accessory brands in New Zealand, from 11.2% to 9.8%. - In September 2026, Ironman 4x4 lost share of searches among 4x4 accessory brands in New Zealand, from 3.1% to 2.5%. - In September 2026, Rhino-Rack rose from 5th to 3rd among 4x4 accessory brands in New Zealand. - In September 2026, Yakima rose from 6th to 4th among 4x4 accessory brands in New Zealand. - In September 2026, ARB fell from 4th to 5th among 4x4 accessory brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 4x4 accessory brands | 27.1K | 72.6% | 1 | | Nov 2025 | 4x4 accessory brands | 27.1K | 70.6% | 1 | | Dec 2025 | 4x4 accessory brands | 27.1K | 68.9% | 1 | | Jan 2026 | 4x4 accessory brands | 33.1K | 73.1% | 1 | | Feb 2026 | 4x4 accessory brands | 27.1K | 73.4% | 1 | | Mar 2026 | 4x4 accessory brands | 27.1K | 71.6% | 1 | | Apr 2026 | 4x4 accessory brands | 33.1K | 79.1% | 1 | | May 2026 | 4x4 accessory brands | 33.1K | 78.9% | 1 | | Jun 2026 | 4x4 accessory brands | 27.1K | 74.1% | 1 | | Jul 2026 | 4x4 accessory brands | 33.1K | 78.4% | 1 | | Aug 2026 | 4x4 accessory brands | 33.1K | 77.8% | 1 | | Sep 2026 | 4x4 accessory brands | 33.1K | 79.6% | 1 | ## How are Old Man Emu’s branded searches counted? Brandwave collects information about searches that people make online using Old Man Emu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “old man emu” ## Which 4x4 accessory brands compete with Old Man Emu? - [Thule](/demand/nz/brands/thule): Head-to-head: /demand/nz/compare/old-man-emu-vs-thule - [Rhino-Rack](/demand/nz/brands/rhino-rack): Head-to-head: /demand/nz/compare/old-man-emu-vs-rhino-rack - [Yakima](/demand/nz/brands/yakima): Head-to-head: /demand/nz/compare/old-man-emu-vs-yakima - [ARB](/demand/nz/brands/arb): Head-to-head: /demand/nz/compare/arb-vs-old-man-emu - [Ironman 4x4](/demand/nz/brands/ironman-4x4): Head-to-head: /demand/nz/compare/ironman-4x4-vs-old-man-emu - [TJM](/demand/nz/brands/tjm) ## Who owns Old Man Emu? Old Man Emu is owned by ARB. Brandwave also tracks ARB, owned by the same company, in New Zealand. - [ARB](/demand/nz/companies/arb): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Old Man Emu? Old Man Emu is owned by ARB. Brandwave also tracks ARB, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Old Man Emu: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/old-man-emu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/old-man-emu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.