---
title: "Old El Paso: search popularity and Share of Search in New Zealand"
description: "Old El Paso makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/old-el-paso"
publisher: "Brandwave"
---

# Old El Paso: search popularity and Share of Search in New Zealand

Old El Paso makes herbs, spices or seasonings sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Old El Paso
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among herb and spice brands**: 34.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Herb and spice brands | 2 | 34.8% | 1.3K |

- [Herb and spice brands](/demand/nz/categories/nz-herb-and-spice-brands)

## How has branded search demand for Old El Paso changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Old El Paso in New Zealand rose from 900 to 1.3K.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand decreased from 60.8% to 34.8%.
- Across the 11 months ending August 2026, Old El Paso’s estimated Share of Search among herb and spice brands in New Zealand peaked at 60.8% in October 2025 and was lowest at 32.6% in July 2026.
- Across the 11 months ending August 2026, Old El Paso fell from 1st to 2nd among herb and spice brands in New Zealand.

## How did search popularity change for New Zealand herb and spice brands in August 2026?

- In August 2026, Old El Paso gained estimated Share of Search among herb and spice brands in New Zealand, from 32.6% to 34.8%.
- In August 2026, Hansells gained estimated Share of Search among herb and spice brands in New Zealand, from 10.2% to 12%.
- In August 2026, Fresh As gained estimated Share of Search among herb and spice brands in New Zealand, from 2.4% to 3.3%.
- In August 2026, McCormick lost estimated Share of Search among herb and spice brands in New Zealand, from 52.4% to 47.6%.
- Estimated monthly branded searches for Gregg's in New Zealand rose 166.7% over 11 measured months, from 30 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Herb and spice brands | 900 | 60.8% | 1 |
| Nov 2025 | Herb and spice brands | 850 | 58.2% | 1 |
| Dec 2025 | Herb and spice brands | 690 | 50% | 1 |
| Jan 2026 | Herb and spice brands | 970 | 54.5% | 1 |
| Feb 2026 | Herb and spice brands | 950 | 47% | 1 |
| Mar 2026 | Herb and spice brands | 1.1K | 51.9% | 1 |
| Apr 2026 | Herb and spice brands | 1.1K | 58.6% | 1 |
| May 2026 | Herb and spice brands | 1.3K | 36.6% | 2 |
| Jun 2026 | Herb and spice brands | 1.4K | 33.6% | 2 |
| Jul 2026 | Herb and spice brands | 1.4K | 32.6% | 2 |
| Aug 2026 | Herb and spice brands | 1.3K | 34.8% | 2 |
| Sep 2026 | Herb and spice brands | — | — | — |

## How is Old El Paso measured?

Brandwave collects information about searches that people make online using Old El Paso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “old el paso fajita kit”
- “old el paso near me”
- “old el paso new zealand”
- “old el paso nz”
- “old el paso quesadilla kit”
- “old el paso refried”
- “old el paso salsa”
- “old el paso seasoning”
- “old el paso spice”
- “old el paso spice mix”
- “old el paso taco”
- “old el paso taco kit”
- “old el paso taco seasoning”
- “old el paso taco shells”
- “old el paso tortilla”
- “oldelpaso”
- “oldelpaso com au”

## Which herb and spice brands compete with Old El Paso?

- [McCormick](/demand/nz/brands/mccormick): Head-to-head: /demand/nz/compare/mccormick-vs-old-el-paso
- [Hansells](/demand/nz/brands/hansells): Head-to-head: /demand/nz/compare/hansells-vs-old-el-paso
- [Fresh As](/demand/nz/brands/fresh-as): Head-to-head: /demand/nz/compare/fresh-as-vs-old-el-paso
- [Gregg's](/demand/nz/brands/greggs): Head-to-head: /demand/nz/compare/greggs-vs-old-el-paso

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Old El Paso: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/old-el-paso

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/old-el-paso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.