--- title: "Olay: search popularity in New Zealand" description: "Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/olay" publisher: "Brandwave" --- # Olay: search popularity in New Zealand Olay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Olay - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among night cream brands**: 0.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Night cream brands | 4 | 0.5% | 170 | - [Night cream brands](/demand/nz/categories/nz-night-cream-brands) ## Top night cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Olay | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Estée Lauder | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about night cream brands - Asked ChatGPT "Which night cream brand should I buy in New Zealand?": 1. CeraVe, 2. Olay, 3. La Roche-Posay - Asked ChatGPT "What are the best night cream brands in New Zealand?": 1. CeraVe, 2. La Roche-Posay, 3. Olay, 4. Estée Lauder - Asked ChatGPT "What's the best night cream brand in New Zealand for dry skin?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay - Searched Google, AI Overview "best night cream": 1. Cetaphil - Searched Google, AI Overview "night cream for dry skin": 1. Cetaphil Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Olay changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Olay in New Zealand rose from 140 to 170. - Across the 12 months ending September 2026, Olay’s share of searches among night cream brands in New Zealand held steady, from 0.54% to 0.5%. ## How did search popularity change for New Zealand night cream brands in September 2026? - In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%. - In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%. - In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%. - Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. - Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Night cream brands | 140 | 0.54% | 4 | | Nov 2025 | Night cream brands | 140 | 0.49% | 4 | | Dec 2025 | Night cream brands | 110 | 0.4% | 4 | | Jan 2026 | Night cream brands | 110 | 0.39% | 4 | | Feb 2026 | Night cream brands | 90 | 0.38% | 4 | | Mar 2026 | Night cream brands | 170 | 0.65% | 4 | | Apr 2026 | Night cream brands | 170 | 0.61% | 4 | | May 2026 | Night cream brands | 140 | 0.44% | 4 | | Jun 2026 | Night cream brands | 110 | 0.34% | 4 | | Jul 2026 | Night cream brands | 140 | 0.41% | 4 | | Aug 2026 | Night cream brands | 210 | 0.6% | 4 | | Sep 2026 | Night cream brands | 170 | 0.5% | 4 | ## How are Olay’s branded searches counted? Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “olay night cream” ## Which night cream brands compete with Olay? - [CeraVe](/demand/nz/brands/cerave): Head-to-head: /demand/nz/compare/cerave-vs-olay - [Cetaphil](/demand/nz/brands/cetaphil): Head-to-head: /demand/nz/compare/cetaphil-vs-olay - [Estée Lauder](/demand/nz/brands/estee-lauder): Head-to-head: /demand/nz/compare/estee-lauder-vs-olay - [La Roche-Posay](/demand/nz/brands/la-roche-posay): Head-to-head: /demand/nz/compare/la-roche-posay-vs-olay ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Olay: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/olay This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.