--- title: "How popular is Ōkurukuru? Searches and AI answers in New Zealand" description: "Ōkurukuru is a winery and restaurant near New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/okurukuru" publisher: "Brandwave" --- # How popular is Ōkurukuru? Searches and AI answers in New Zealand Ōkurukuru is a winery and restaurant near New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ōkurukuru - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among New Plymouth destination restaurants**: 12.6% ## Where does Ōkurukuru compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New Plymouth destination restaurants | 4 | 12.6% | 1K | - [New Plymouth destination restaurants](/demand/nz/locations/new-plymouth/restaurants) ## Top New Plymouth destination restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Ōkurukuru appeared in all three answers. Ōkurukuru is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Social Kitchen | 1st | 3 of 3 | 3 of 3 | | Table Restaurant & Lobby | 2nd | 2 of 3 | 2 of 3 | | Ōkurukuru | 3rd | 3 of 3 | 3 of 3 | | Gusto | 4th | 1 of 3 | 1 of 3 | | Arborio | 5th | 1 of 3 | 1 of 3 | | Monica's Eatery | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth destination restaurants - Asked ChatGPT "Which destination restaurant should I go to in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Ōkurukuru - Asked ChatGPT "What are the best destination restaurants in New Plymouth, New Zealand?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru, 4. Gusto, 5. Arborio - Asked ChatGPT "What's the best destination restaurant in New Plymouth, New Zealand for a meal out?": 1. Social Kitchen, 2. Table Restaurant & Lobby, 3. Ōkurukuru Not named in any answer: Monica's Eatery. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ōkurukuru changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Ōkurukuru in New Zealand fell from 1.3K to 1K. - Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand decreased from 14.7% to 12.6%. - Across the 12 months ending October 2026, Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand peaked at 15.2% in February 2026 and was lowest at 9.2% in July 2026. - Across the 12 months ending October 2026, Ōkurukuru fell from 3rd to 4th among New Plymouth destination restaurants in New Zealand. ## How did search popularity change for New Zealand New Plymouth destination restaurants in October 2026? - In October 2026, Monica's Eatery gained share of searches among New Plymouth destination restaurants in New Zealand, from 20.5% to 23%. - In October 2026, Social Kitchen lost share of searches among New Plymouth destination restaurants in New Zealand, from 40.7% to 39.1%. - In October 2026, Gusto lost share of searches among New Plymouth destination restaurants in New Zealand, from 13.4% to 12.7%. - Ōkurukuru’s share of searches among New Plymouth destination restaurants in New Zealand has gained ground for 3 months in a row, from 9.2% to 12.6% in October 2026. - Estimated monthly branded searches for Table Restaurant & Lobby in New Zealand fell 47.1% over 12 measured months, from 170 to 90 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | New Plymouth destination restaurants | 1.3K | 14.7% | 3 | | Dec 2025 | New Plymouth destination restaurants | 1.5K | 13.4% | 3 | | Jan 2026 | New Plymouth destination restaurants | 1.6K | 14.2% | 3 | | Feb 2026 | New Plymouth destination restaurants | 1.3K | 15.2% | 3 | | Mar 2026 | New Plymouth destination restaurants | 1.2K | 14.5% | 3 | | Apr 2026 | New Plymouth destination restaurants | 1.2K | 13.9% | 3 | | May 2026 | New Plymouth destination restaurants | 960 | 13% | 4 | | Jun 2026 | New Plymouth destination restaurants | 870 | 14.6% | 3 | | Jul 2026 | New Plymouth destination restaurants | 800 | 9.2% | 5 | | Aug 2026 | New Plymouth destination restaurants | 710 | 10.5% | 5 | | Sep 2026 | New Plymouth destination restaurants | 960 | 12.3% | 4 | | Oct 2026 | New Plymouth destination restaurants | 1K | 12.6% | 4 | ## How are Ōkurukuru’s branded searches counted? Brandwave collects information about searches that people make online using Ōkurukuru’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “okurukuru” - “okurukuru winery” ## Which New Plymouth destination restaurants compete with Ōkurukuru? - [Social Kitchen](/demand/nz/brands/social-kitchen): Head-to-head: /demand/nz/compare/okurukuru-vs-social-kitchen - [Monica's Eatery](/demand/nz/brands/monicas-eatery): Head-to-head: /demand/nz/compare/monicas-eatery-vs-okurukuru - [Gusto](/demand/nz/brands/gusto-nz): Head-to-head: /demand/nz/compare/gusto-nz-vs-okurukuru - [Arborio](/demand/nz/brands/arborio): Head-to-head: /demand/nz/compare/arborio-vs-okurukuru - [Table Restaurant & Lobby](/demand/nz/brands/table-restaurant-new-plymouth): Head-to-head: /demand/nz/compare/okurukuru-vs-table-restaurant-new-plymouth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Ōkurukuru? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/okurukuru This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/okurukuru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.