--- title: "Ohuhu: search popularity in New Zealand" description: "A maker of alcohol markers and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ohuhu" publisher: "Brandwave" --- # Ohuhu: search popularity in New Zealand A maker of alcohol markers and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ohuhu - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among marker brands**: 23.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marker brands | 3 | 23.8% | 1.4K | - [Marker brands](/demand/nz/categories/nz-marker-brands) ## Top marker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ohuhu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ohuhu is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Posca | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Copic | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ohuhu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sharpie | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Artline | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Faber-Castell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marker brands - Asked ChatGPT "Which marker brand should I buy in New Zealand?": 1. Posca, 2. Ohuhu, 3. Sharpie, 4. Artline - Asked ChatGPT "What are the best marker brands in New Zealand?": 1. Posca, 2. Copic, 3. Ohuhu, 4. Faber-Castell, 5. Sharpie, 6. Staedtler - Asked ChatGPT "What's the best marker brand in New Zealand for art projects?": 1. Posca, 2. Copic, 3. Artline - Searched Google, AI Overview "marker brands": 1. Copic, 2. Ohuhu, 3. Faber-Castell, 4. Sharpie - Searched Google, AI Overview "permanent marker brands": 1. Sharpie, 2. Artline, 3. Staedtler, 4. Posca Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ohuhu changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ohuhu in New Zealand held steady at 1.4K. - Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand decreased from 25.8% to 23.8%. - Across the 12 months ending September 2026, Ohuhu’s share of searches among marker brands in New Zealand peaked at 31.3% in December 2025 and was lowest at 20.4% in May 2026. ## How did search popularity change for New Zealand marker brands in September 2026? - In September 2026, Sharpie overtook Ohuhu to rank 2nd among marker brands in New Zealand, with 25.7% of the searches. - In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%. - In September 2026, Copic lost share of searches among marker brands in New Zealand, from 5.3% to 3.8%. - In September 2026, Staedtler lost share of searches among marker brands in New Zealand, from 10.4% to 9.1%. - In September 2026, Ohuhu lost share of searches among marker brands in New Zealand, from 24.3% to 23.8%. - Estimated monthly branded searches for Faber-Castell in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marker brands | 1.4K | 25.8% | 3 | | Nov 2025 | Marker brands | 1.6K | 26.5% | 2 | | Dec 2025 | Marker brands | 2.2K | 31.3% | 2 | | Jan 2026 | Marker brands | 1.9K | 30.2% | 1 | | Feb 2026 | Marker brands | 1K | 21.7% | 3 | | Mar 2026 | Marker brands | 1.3K | 23.8% | 3 | | Apr 2026 | Marker brands | 1.5K | 27.8% | 2 | | May 2026 | Marker brands | 1.1K | 20.4% | 3 | | Jun 2026 | Marker brands | 1.3K | 22.1% | 3 | | Jul 2026 | Marker brands | 1.3K | 23.7% | 3 | | Aug 2026 | Marker brands | 1.5K | 24.3% | 2 | | Sep 2026 | Marker brands | 1.4K | 23.8% | 3 | ## How are Ohuhu’s branded searches counted? Brandwave collects information about searches that people make online using Ohuhu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ohuhu” - “ohuhu markers” ## Which marker brands compete with Ohuhu? - [Posca](/demand/nz/brands/posca): Head-to-head: /demand/nz/compare/ohuhu-vs-posca - [Sharpie](/demand/nz/brands/sharpie): Head-to-head: /demand/nz/compare/ohuhu-vs-sharpie - [Staedtler](/demand/nz/brands/staedtler): Head-to-head: /demand/nz/compare/ohuhu-vs-staedtler - [Copic](/demand/nz/brands/copic): Head-to-head: /demand/nz/compare/copic-vs-ohuhu - [Artline](/demand/nz/brands/artline): Head-to-head: /demand/nz/compare/artline-vs-ohuhu - [Faber-Castell](/demand/nz/brands/faber-castell) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ohuhu: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ohuhu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ohuhu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.