---
title: "Ogio: search popularity in New Zealand"
description: "Ogio makes golf bags and luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ogio"
publisher: "Brandwave"
---

# Ogio: search popularity in New Zealand

Ogio makes golf bags and luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ogio
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among cart bag brands**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cart bag brands | 7 | 1.4% | 140 |
| Golf bag brands | 6 | 2.2% | 140 |
| Stand bag brands | 6 | 0.85% | 50 |
| Laptop backpack brands | 5 | 1.3% | 50 |
| Boot bag brands | 3 | 6.4% | 140 |

- [Cart bag brands](/demand/nz/categories/nz-cart-bag-brands)
- [Golf bag brands](/demand/nz/categories/nz-golf-bag-brands)
- [Stand bag brands](/demand/nz/categories/nz-stand-bag-brands)
- [Laptop backpack brands](/demand/nz/categories/nz-laptop-backpack-brands)
- [Boot bag brands](/demand/nz/categories/nz-boot-bag-brands)

## Top cart bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ogio was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ogio is the sixth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Sun Mountain | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| PING | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Motocaddy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Titleist | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Callaway | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Ogio | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TaylorMade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cart bag brands

- Asked ChatGPT "Which cart bag brand should I buy in New Zealand?": 1. Sun Mountain, 2. PING, 3. Titleist, 4. Callaway, 5. Motocaddy
- Asked ChatGPT "What are the best cart bag brands in New Zealand?": 1. Sun Mountain, 2. PING, 3. Motocaddy, 4. Titleist, 5. Ogio, 6. Callaway
- Asked ChatGPT "What's the best cart bag brand in New Zealand for a golf cart bag?": 1. PING, 2. Sun Mountain, 3. Motocaddy, 4. Titleist
- Searched Google, AI Overview "golf cart bag nz": 1. Titleist, 2. PING, 3. Ogio
- Searched Google, AI Overview "best cart bag": 1. Sun Mountain, 2. Callaway, 3. Ogio

Not named in any answer: Mizuno and TaylorMade.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Ogio changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Ogio in New Zealand fell from 200 to 140.
- Across the 12 months ending September 2026, Ogio rose from 8th to 7th among cart bag brands in New Zealand.
- Across the 12 months ending September 2026, Ogio’s share of searches among golf bag brands in New Zealand peaked at 3% in February 2026 and was lowest at 1.7% in April 2026.
- Across the 12 months ending September 2026, Ogio’s share of searches among stand bag brands in New Zealand held steady, from 1.1% to 0.85%.
- Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand decreased from 2.5% to 1.3%.
- Across the 12 months ending September 2026, Ogio’s share of searches among laptop backpack brands in New Zealand peaked at 2.6% in February 2026 and was lowest at 1.3% in September 2026.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand decreased from 7.8% to 6.4%.
- Across the 12 months ending September 2026, Ogio’s share of searches among boot bag brands in New Zealand peaked at 11.7% in February 2026 and was lowest at 6.4% in September 2026.

## How did search popularity change for New Zealand cart bag brands in September 2026?

- In September 2026, Mizuno gained share of searches among cart bag brands in New Zealand, from 33.1% to 38.9%.
- In September 2026, Callaway lost share of searches among cart bag brands in New Zealand, from 19.8% to 14.7%.
- In September 2026, TaylorMade lost share of searches among cart bag brands in New Zealand, from 19.7% to 19%.
- In September 2026, Titleist rose from 4th to 2nd among cart bag brands in New Zealand.
- Estimated monthly branded searches for Motocaddy in New Zealand fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
- Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

## How did search popularity change for New Zealand golf bag brands in September 2026?

- In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among golf bag brands in New Zealand, with 30.4% of the searches.
- In September 2026, PING gained share of searches among golf bag brands in New Zealand, from 7.9% to 10.1%.
- In September 2026, TaylorMade gained share of searches among golf bag brands in New Zealand, from 28.8% to 30.1%.
- In September 2026, Callaway lost share of searches among golf bag brands in New Zealand, from 28.9% to 23.3%.
- Sun Mountain’s share of searches among golf bag brands in New Zealand has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
- Estimated monthly branded searches for Ogio in New Zealand fell 30% over 12 measured months, from 200 to 140 in September 2026.

## How did search popularity change for New Zealand stand bag brands in September 2026?

- In September 2026, Titleist overtook Callaway and TaylorMade to become the leader among stand bag brands in New Zealand, with 32.5% of the searches.
- In September 2026, TaylorMade gained share of searches among stand bag brands in New Zealand, from 30.4% to 32.2%.
- In September 2026, PING gained share of searches among stand bag brands in New Zealand, from 4.2% to 5.4%.
- In September 2026, Callaway lost share of searches among stand bag brands in New Zealand, from 30.5% to 24.9%.
- Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.
- Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

## How did search popularity change for New Zealand laptop backpack brands in September 2026?

- In September 2026, Samsonite gained share of searches among laptop backpack brands in New Zealand, from 75.5% to 80.9%.
- In September 2026, Bellroy lost share of searches among laptop backpack brands in New Zealand, from 10.2% to 8.4%.
- In September 2026, Thule lost share of searches among laptop backpack brands in New Zealand, from 4.2% to 2.6%.
- In September 2026, Osprey lost share of searches among laptop backpack brands in New Zealand, from 8.3% to 6.8%.
- In September 2026, Ogio lost share of searches among laptop backpack brands in New Zealand, from 1.8% to 1.3%.

## How did search popularity change for New Zealand boot bag brands in September 2026?

- In September 2026, Thule gained share of searches among boot bag brands in New Zealand, from 74.7% to 77.5%.
- In September 2026, Atomic gained share of searches among boot bag brands in New Zealand, from 0.75% to 1.4%.
- In September 2026, Lange lost share of searches among boot bag brands in New Zealand, from 7.9% to 5%.
- Ogio’s share of searches among boot bag brands in New Zealand has lost ground for 3 months in a row, from 8.3% to 6.4% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cart bag brands | 200 | 1.7% | 8 |
| Nov 2025 | Cart bag brands | 240 | 2% | 7 |
| Dec 2025 | Cart bag brands | 180 | 1.5% | 8 |
| Jan 2026 | Cart bag brands | 260 | 1.9% | 7 |
| Feb 2026 | Cart bag brands | 260 | 2.1% | 7 |
| Mar 2026 | Cart bag brands | 230 | 1.7% | 7 |
| Apr 2026 | Cart bag brands | 210 | 1.3% | 7 |
| May 2026 | Cart bag brands | 200 | 1.5% | 7 |
| Jun 2026 | Cart bag brands | 180 | 1.5% | 7 |
| Jul 2026 | Cart bag brands | 180 | 1.5% | 7 |
| Aug 2026 | Cart bag brands | 180 | 1.5% | 7 |
| Sep 2026 | Cart bag brands | 140 | 1.4% | 7 |
| Oct 2025 | Golf bag brands | 200 | 2.4% | 6 |
| Nov 2025 | Golf bag brands | 240 | 2.7% | 6 |
| Dec 2025 | Golf bag brands | 180 | 2% | 6 |
| Jan 2026 | Golf bag brands | 260 | 2.7% | 6 |
| Feb 2026 | Golf bag brands | 260 | 3% | 6 |
| Mar 2026 | Golf bag brands | 230 | 2.5% | 6 |
| Apr 2026 | Golf bag brands | 210 | 1.7% | 6 |
| May 2026 | Golf bag brands | 200 | 2.2% | 6 |
| Jun 2026 | Golf bag brands | 180 | 2.2% | 6 |
| Jul 2026 | Golf bag brands | 180 | 2.3% | 6 |
| Aug 2026 | Golf bag brands | 180 | 2.2% | 6 |
| Sep 2026 | Golf bag brands | 140 | 2.2% | 6 |
| Oct 2025 | Stand bag brands | 90 | 1.1% | 6 |
| Nov 2025 | Stand bag brands | 70 | 0.83% | 6 |
| Dec 2025 | Stand bag brands | 70 | 0.82% | 6 |
| Jan 2026 | Stand bag brands | 90 | 0.98% | 6 |
| Feb 2026 | Stand bag brands | 90 | 1.1% | 6 |
| Mar 2026 | Stand bag brands | 90 | 1% | 6 |
| Apr 2026 | Stand bag brands | 70 | 0.6% | 6 |
| May 2026 | Stand bag brands | 90 | 1% | 6 |
| Jun 2026 | Stand bag brands | 70 | 0.92% | 6 |
| Jul 2026 | Stand bag brands | 70 | 0.94% | 6 |
| Aug 2026 | Stand bag brands | 70 | 0.92% | 6 |
| Sep 2026 | Stand bag brands | 50 | 0.85% | 6 |
| Oct 2025 | Laptop backpack brands | 90 | 2.5% | 5 |
| Nov 2025 | Laptop backpack brands | 70 | 1.4% | 5 |
| Dec 2025 | Laptop backpack brands | 70 | 1.6% | 5 |
| Jan 2026 | Laptop backpack brands | 90 | 2.3% | 5 |
| Feb 2026 | Laptop backpack brands | 90 | 2.6% | 5 |
| Mar 2026 | Laptop backpack brands | 90 | 2.4% | 5 |
| Apr 2026 | Laptop backpack brands | 70 | 2.1% | 5 |
| May 2026 | Laptop backpack brands | 90 | 2.5% | 5 |
| Jun 2026 | Laptop backpack brands | 70 | 1.9% | 5 |
| Jul 2026 | Laptop backpack brands | 70 | 1.9% | 5 |
| Aug 2026 | Laptop backpack brands | 70 | 1.8% | 5 |
| Sep 2026 | Laptop backpack brands | 50 | 1.3% | 5 |
| Oct 2025 | Boot bag brands | 200 | 7.8% | 3 |
| Nov 2025 | Boot bag brands | 240 | 8.1% | 2 |
| Dec 2025 | Boot bag brands | 180 | 6.8% | 3 |
| Jan 2026 | Boot bag brands | 260 | 8.6% | 3 |
| Feb 2026 | Boot bag brands | 260 | 11.7% | 2 |
| Mar 2026 | Boot bag brands | 230 | 9.9% | 2 |
| Apr 2026 | Boot bag brands | 210 | 9.3% | 2 |
| May 2026 | Boot bag brands | 200 | 8% | 3 |
| Jun 2026 | Boot bag brands | 180 | 8.3% | 3 |
| Jul 2026 | Boot bag brands | 180 | 7.8% | 3 |
| Aug 2026 | Boot bag brands | 180 | 6.8% | 4 |
| Sep 2026 | Boot bag brands | 140 | 6.4% | 3 |

## How are Ogio’s branded searches counted?

Brandwave collects information about searches that people make online using Ogio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ogio”
- “ogio golf bag”

## Which cart bag brands compete with Ogio?

- [Mizuno](/demand/nz/brands/mizuno)
- [Titleist](/demand/nz/brands/titleist)
- [TaylorMade](/demand/nz/brands/taylormade): Head-to-head: /demand/nz/compare/ogio-vs-taylormade
- [Callaway](/demand/nz/brands/callaway): Head-to-head: /demand/nz/compare/callaway-vs-ogio
- [PING](/demand/nz/brands/ping): Head-to-head: /demand/nz/compare/ogio-vs-ping
- [Sun Mountain](/demand/nz/brands/sun-mountain): Head-to-head: /demand/nz/compare/ogio-vs-sun-mountain
- [Motocaddy](/demand/nz/brands/motocaddy): Head-to-head: /demand/nz/compare/motocaddy-vs-ogio

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ogio: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ogio

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ogio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
