---
title: "Odoo: search popularity and Share of Search in New Zealand"
description: "Odoo provides tools and services to manage integrated business operations and financial processes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/odoo"
publisher: "Brandwave"
---

# Odoo: search popularity and Share of Search in New Zealand

Odoo provides tools and services to manage integrated business operations and financial processes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Odoo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among ERP software**: 32.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| ERP software | 1 | 32.2% | 2.5K |

- [ERP software](/demand/nz/categories/nz-erp-software)

## How has branded search demand for Odoo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Odoo in New Zealand rose from 2K to 2.5K.
- Across the 11 months ending August 2026, Odoo’s estimated Share of Search among ERP software in New Zealand increased from 27.9% to 32.2%.
- Across the 11 months ending August 2026, Odoo’s estimated Share of Search among ERP software in New Zealand peaked at 34.9% in July 2026 and was lowest at 26.5% in March 2026.
- Across the 11 months ending August 2026, Odoo rose from 2nd to 1st among ERP software in New Zealand.

## How did search popularity change for New Zealand ERP software in August 2026?

- In August 2026, Microsoft Dynamics 365 gained estimated Share of Search among ERP software in New Zealand, from 28.4% to 29.4%.
- In August 2026, NetSuite gained estimated Share of Search among ERP software in New Zealand, from 27.7% to 28.5%.
- In August 2026, SAP Business One gained estimated Share of Search among ERP software in New Zealand, from 0.92% to 1.4%.
- In August 2026, Odoo lost estimated Share of Search among ERP software in New Zealand, from 34.9% to 32.2%.
- Estimated monthly branded searches for Acumatica in New Zealand fell 26.9% over 11 measured months, from 260 to 190 in August 2026.
- Estimated monthly branded searches for MYOB Acumatica in New Zealand fell 23% over 11 measured months, from 610 to 470 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ERP software | 2K | 27.9% | 2 |
| Nov 2025 | ERP software | 2.1K | 29.8% | 2 |
| Dec 2025 | ERP software | 1.7K | 31.3% | 2 |
| Jan 2026 | ERP software | 2K | 31.7% | 1 |
| Feb 2026 | ERP software | 2.1K | 28.7% | 2 |
| Mar 2026 | ERP software | 2.2K | 26.5% | 3 |
| Apr 2026 | ERP software | 2K | 29.5% | 2 |
| May 2026 | ERP software | 2.4K | 28.6% | 2 |
| Jun 2026 | ERP software | 2.5K | 28.5% | 2 |
| Jul 2026 | ERP software | 2.7K | 34.9% | 1 |
| Aug 2026 | ERP software | 2.5K | 32.2% | 1 |
| Sep 2026 | ERP software | — | — | — |

## How is Odoo measured?

Brandwave collects information about searches that people make online using Odoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “odoo”
- “odoo application”
- “odoo appstore”
- “odoo com”
- “odoo erp”
- “odoo erp system”
- “odoo near me”
- “odoo new zealand”
- “odoo nz”
- “odoo online”
- “odoo openerp”
- “odoo pricing”

## Which ERP software compete with Odoo?

- [Microsoft Dynamics 365](/demand/nz/brands/dynamics-365): Head-to-head: /demand/nz/compare/dynamics-365-vs-odoo
- [NetSuite](/demand/nz/brands/netsuite): Head-to-head: /demand/nz/compare/netsuite-vs-odoo
- [MYOB Acumatica](/demand/nz/brands/myob-acumatica): Head-to-head: /demand/nz/compare/myob-acumatica-vs-odoo
- [Acumatica](/demand/nz/brands/acumatica): Head-to-head: /demand/nz/compare/acumatica-vs-odoo
- [SAP Business One](/demand/nz/brands/sap-business-one): Head-to-head: /demand/nz/compare/odoo-vs-sap-business-one

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Odoo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/odoo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/odoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.