--- title: "Ocún: search popularity in New Zealand" description: "Ocún makes climbing gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ocun" publisher: "Brandwave" --- # Ocún: search popularity in New Zealand Ocún makes climbing gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ocún - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among climbing harness brands**: 0.05% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing harness brands | 4 | 0.05% | 10 | - [Climbing harness brands](/demand/nz/categories/nz-climbing-harness-brands) ## Top climbing harness brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ocún was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ocún is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petzl | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ocún | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Arc'teryx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about climbing harness brands - Asked ChatGPT "Which climbing harness brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond - Asked ChatGPT "What are the best climbing harness brands in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Ocún - Asked ChatGPT "What's the best climbing harness brand in New Zealand for sport climbing?": 1. Black Diamond, 2. Petzl, 3. Ocún - Searched Google, AI Overview "harness for climbing": 1. Black Diamond, 2. Petzl - Searched Google, AI Overview "sport climbing harness": 1. Black Diamond Not named in any answer: Arc'teryx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Ocún changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ocún in New Zealand held steady at 10. - Across the 12 months ending September 2026, Ocún’s share of searches among climbing harness brands in New Zealand held steady, from 0.08% to 0.05%. ## How did search popularity change for New Zealand climbing harness brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%. - In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing harness brands | 10 | 0.08% | 4 | | Nov 2025 | Climbing harness brands | 10 | 0.07% | 4 | | Dec 2025 | Climbing harness brands | 10 | 0.07% | 4 | | Jan 2026 | Climbing harness brands | 10 | 0.07% | 4 | | Feb 2026 | Climbing harness brands | 20 | 0.16% | 4 | | Mar 2026 | Climbing harness brands | 10 | 0.08% | 4 | | Apr 2026 | Climbing harness brands | 10 | 0.06% | 4 | | May 2026 | Climbing harness brands | 10 | 0.07% | 4 | | Jun 2026 | Climbing harness brands | 10 | 0.05% | 4 | | Jul 2026 | Climbing harness brands | 10 | 0.05% | 4 | | Aug 2026 | Climbing harness brands | 20 | 0.09% | 4 | | Sep 2026 | Climbing harness brands | 10 | 0.05% | 4 | ## How are Ocún’s branded searches counted? Brandwave collects information about searches that people make online using Ocún’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ocun” ## Which climbing harness brands compete with Ocún? - [Arc'teryx](/demand/nz/brands/arcteryx): Head-to-head: /demand/nz/compare/arcteryx-vs-ocun - [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-ocun - [Petzl](/demand/nz/brands/petzl): Head-to-head: /demand/nz/compare/ocun-vs-petzl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ocún: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ocun This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ocun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.