--- title: "Ocean & Earth: search popularity in New Zealand" description: "Ocean & Earth is a surfboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ocean-and-earth" publisher: "Brandwave" --- # Ocean & Earth: search popularity in New Zealand Ocean & Earth is a surfboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ocean & Earth - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among surfboard brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surfboard brands | 5 | 1.9% | 10 | - [Surfboard brands](/demand/nz/categories/nz-surfboard-brands) ## Top surfboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ocean & Earth is the joint second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JS Industries | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Firewire | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Ocean & Earth | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Torq | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pyzel | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about surfboard brands - Asked ChatGPT "Which surfboard brand should I buy in New Zealand?": 1. Ocean & Earth, 2. Torq, 3. JS Industries - Asked ChatGPT "What are the best surfboard brands in New Zealand?": 1. Firewire, 2. JS Industries, 3. Torq - Asked ChatGPT "What's the best surfboard brand in New Zealand for a beginner surfer?": 1. Ocean & Earth, 2. Torq - Searched Google, AI Overview "surfboard brands": 1. Firewire, 2. Pyzel, 3. JS Industries - Searched Google, AI Overview "surfboard nz": 1. JS Industries, 2. Pyzel, 3. Torq Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ocean & Earth changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ocean & Earth in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand decreased from 3.7% to 1.9%. - Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surfboard brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1% in March 2026. ## How did search popularity change for New Zealand surfboard brands in September 2026? - In September 2026, Torq gained share of searches among surfboard brands in New Zealand, from 10.3% to 20.8%. - In September 2026, JS Industries gained share of searches among surfboard brands in New Zealand, from 15.5% to 20.8%. - In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%. - In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%. - Ocean & Earth’s share of searches among surfboard brands in New Zealand has gained ground for 3 months in a row, from 1.4% to 1.9% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surfboard brands | 20 | 3.7% | 5 | | Nov 2025 | Surfboard brands | 20 | 2.7% | 5 | | Dec 2025 | Surfboard brands | 20 | 2.6% | 5 | | Jan 2026 | Surfboard brands | 20 | 2.1% | 5 | | Feb 2026 | Surfboard brands | 10 | 1.2% | 5 | | Mar 2026 | Surfboard brands | 10 | 1% | 5 | | Apr 2026 | Surfboard brands | 10 | 1% | 5 | | May 2026 | Surfboard brands | 10 | 1% | 5 | | Jun 2026 | Surfboard brands | 10 | 1.4% | 5 | | Jul 2026 | Surfboard brands | 10 | 1.7% | 5 | | Aug 2026 | Surfboard brands | 10 | 1.7% | 5 | | Sep 2026 | Surfboard brands | 10 | 1.9% | 5 | ## How are Ocean & Earth’s branded searches counted? Brandwave collects information about searches that people make online using Ocean & Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ocean & earth” ## Which surfboard brands compete with Ocean & Earth? - [Pyzel](/demand/nz/brands/pyzel): Head-to-head: /demand/nz/compare/ocean-and-earth-vs-pyzel - [Firewire](/demand/nz/brands/firewire-surfboards): Head-to-head: /demand/nz/compare/firewire-surfboards-vs-ocean-and-earth - [JS Industries](/demand/nz/brands/js-industries): Head-to-head: /demand/nz/compare/js-industries-vs-ocean-and-earth - [Torq](/demand/nz/brands/torq-surfboards): Head-to-head: /demand/nz/compare/ocean-and-earth-vs-torq-surfboards ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ocean & Earth: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ocean-and-earth This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ocean-and-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.