---
title: "OBSBOT: search popularity in New Zealand"
description: "OBSBOT offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/obsbot"
publisher: "Brandwave"
---

# OBSBOT: search popularity in New Zealand

OBSBOT offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: OBSBOT
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among webcam brands**: 0.45%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Webcam brands | 5 | 0.45% | 110 |

- [Webcam brands](/demand/nz/categories/nz-webcam-brands)

## Top webcam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OBSBOT appeared in all four answers. OBSBOT is the third most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Logitech | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Insta360 | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| OBSBOT | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Razer | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Anker | 4th | 2 of 3 | 0 of 1 | 2 of 4 |

## Every AI answer about webcam brands

- Asked ChatGPT "Which webcam brand should I buy in New Zealand?": 1. Logitech, 2. Anker, 3. Razer, 4. OBSBOT
- Asked ChatGPT "What are the best webcam brands in New Zealand?": 1. Logitech, 2. Razer, 3. Insta360, 4. OBSBOT
- Asked ChatGPT "What's the best webcam brand in New Zealand for video calls?": 1. Logitech, 2. Insta360, 3. Anker, 4. OBSBOT
- Searched Google, AI Overview "best webcam": 1. OBSBOT, 2. Insta360, 3. Logitech

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for OBSBOT changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for OBSBOT in New Zealand rose from 90 to 110.
- Across the 12 months ending September 2026, OBSBOT’s share of searches among webcam brands in New Zealand held steady, from 0.39% to 0.45%.

## How did search popularity change for New Zealand webcam brands in September 2026?

- In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches.
- In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.
- In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%.
- In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%.
- Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Webcam brands | 90 | 0.39% | 5 |
| Nov 2025 | Webcam brands | 110 | 0.45% | 5 |
| Dec 2025 | Webcam brands | 70 | 0.27% | 5 |
| Jan 2026 | Webcam brands | 90 | 0.35% | 5 |
| Feb 2026 | Webcam brands | 110 | 0.53% | 5 |
| Mar 2026 | Webcam brands | 90 | 0.41% | 5 |
| Apr 2026 | Webcam brands | 110 | 0.45% | 5 |
| May 2026 | Webcam brands | 110 | 0.45% | 5 |
| Jun 2026 | Webcam brands | 110 | 0.46% | 5 |
| Jul 2026 | Webcam brands | 110 | 0.48% | 5 |
| Aug 2026 | Webcam brands | 170 | 0.65% | 5 |
| Sep 2026 | Webcam brands | 110 | 0.45% | 5 |

## How are OBSBOT’s branded searches counted?

Brandwave collects information about searches that people make online using OBSBOT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “obsbot”

## Which webcam brands compete with OBSBOT?

- [Logitech](/demand/nz/brands/logitech): Head-to-head: /demand/nz/compare/logitech-vs-obsbot
- [Insta360](/demand/nz/brands/insta360): Head-to-head: /demand/nz/compare/insta360-vs-obsbot
- [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/obsbot-vs-razer
- [Anker](/demand/nz/brands/anker): Head-to-head: /demand/nz/compare/anker-vs-obsbot

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "OBSBOT: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/obsbot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/obsbot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.