--- title: "OBS Studio: search popularity and Share of Search in New Zealand" description: "OBS Studio is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/obs-studio" publisher: "Brandwave" --- # OBS Studio: search popularity and Share of Search in New Zealand OBS Studio is a screen recording tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OBS Studio - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among live streaming software**: 77.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Live streaming software | 1 | 77.7% | 7.6K | | Screen recording tools | 1 | 60.3% | 7.6K | - [Live streaming software](/demand/nz/categories/nz-live-streaming-software) - [Screen recording tools](/demand/nz/categories/nz-screen-recording-tools) ## How has branded search demand for OBS Studio changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for OBS Studio in New Zealand held steady, from 7.5K to 7.6K. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand increased from 70.4% to 77.7%. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among live streaming software in New Zealand peaked at 79.4% in May 2026 and was lowest at 70.4% in October 2025. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand increased from 59.6% to 60.3%. - Across the 11 months ending August 2026, OBS Studio’s estimated Share of Search among screen recording tools in New Zealand peaked at 65% in December 2025 and was lowest at 54.6% in February 2026. ## How did search popularity change for New Zealand live streaming software in August 2026? - In August 2026, Restream overtook StreamYard to rank 3rd among live streaming software in New Zealand, at 5.4%. - In August 2026, OBS Studio gained estimated Share of Search among live streaming software in New Zealand, from 76.5% to 77.7%. - In August 2026, StreamYard lost estimated Share of Search among live streaming software in New Zealand, from 6.7% to 4.3%. - Streamlabs’ estimated Share of Search among live streaming software in New Zealand has gained ground for 3 months in a row, from 9.3% to 11.3% in August 2026. - Estimated monthly branded searches for vMix in New Zealand fell 13.3% over 11 measured months, from 150 to 130 in August 2026. ## How did search popularity change for New Zealand screen recording tools in August 2026? - In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%. - In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%. - Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026. - Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Live streaming software | 7.5K | 70.4% | 1 | | Nov 2025 | Live streaming software | 6.8K | 71.8% | 1 | | Dec 2025 | Live streaming software | 6.5K | 70.6% | 1 | | Jan 2026 | Live streaming software | 8.3K | 73.2% | 1 | | Feb 2026 | Live streaming software | 7.2K | 78% | 1 | | Mar 2026 | Live streaming software | 8.6K | 78.4% | 1 | | Apr 2026 | Live streaming software | 9.2K | 77.7% | 1 | | May 2026 | Live streaming software | 9.6K | 79.4% | 1 | | Jun 2026 | Live streaming software | 7.9K | 77.3% | 1 | | Jul 2026 | Live streaming software | 7.8K | 76.5% | 1 | | Aug 2026 | Live streaming software | 7.6K | 77.7% | 1 | | Sep 2026 | Live streaming software | — | — | — | | Oct 2025 | Screen recording tools | 7.5K | 59.6% | 1 | | Nov 2025 | Screen recording tools | 6.8K | 57.9% | 1 | | Dec 2025 | Screen recording tools | 6.5K | 65% | 1 | | Jan 2026 | Screen recording tools | 8.3K | 64.6% | 1 | | Feb 2026 | Screen recording tools | 7.2K | 54.6% | 1 | | Mar 2026 | Screen recording tools | 8.6K | 55.4% | 1 | | Apr 2026 | Screen recording tools | 9.2K | 62.3% | 1 | | May 2026 | Screen recording tools | 9.6K | 61.5% | 1 | | Jun 2026 | Screen recording tools | 7.9K | 58.9% | 1 | | Jul 2026 | Screen recording tools | 7.8K | 63.3% | 1 | | Aug 2026 | Screen recording tools | 7.6K | 60.3% | 1 | | Sep 2026 | Screen recording tools | — | — | — | ## How is OBS Studio measured? Brandwave collects information about searches that people make online using OBS Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mac obs studio” - “obs” - “obs dl” - “obs screen recorder” - “obs software” - “obs studio” - “obs studio download” - “obs studio live stream” - “obs studio multistream” - “obs studio online” - “obs studio screenshot” - “obs studio streaming software” - “obsproject com” - “obsstudio” ## Which live streaming software compete with OBS Studio? - [Streamlabs](/demand/nz/brands/streamlabs): Head-to-head: /demand/nz/compare/obs-studio-vs-streamlabs - [Restream](/demand/nz/brands/restream): Head-to-head: /demand/nz/compare/obs-studio-vs-restream - [StreamYard](/demand/nz/brands/streamyard): Head-to-head: /demand/nz/compare/obs-studio-vs-streamyard - [vMix](/demand/nz/brands/vmix): Head-to-head: /demand/nz/compare/obs-studio-vs-vmix ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OBS Studio: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/obs-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/obs-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.