---
title: "Oatly: search popularity and Share of Search in New Zealand"
description: "Oatly makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oatly"
publisher: "Brandwave"
---

# Oatly: search popularity and Share of Search in New Zealand

Oatly makes plant-based milk sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oatly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plant milk brands**: 25.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plant milk brands | 1 | 25.7% | 1.9K |

- [Plant milk brands](/demand/nz/categories/nz-plant-milk-brands)

## How has branded search demand for Oatly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oatly in New Zealand rose from 850 to 1.9K.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand increased from 16.5% to 25.7%.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands in New Zealand peaked at 30.1% in June 2026 and was lowest at 13.5% in January 2026.
- Across the 11 months ending August 2026, Oatly rose from 4th to 1st among plant milk brands in New Zealand.

## How did search popularity change for New Zealand plant milk brands in August 2026?

- In August 2026, Boring Oat Milk overtook Vitasoy to rank 2nd among plant milk brands in New Zealand, at 22.9%.
- In August 2026, So Good gained estimated Share of Search among plant milk brands in New Zealand, from 20.8% to 21.8%.
- In August 2026, Vitasoy lost estimated Share of Search among plant milk brands in New Zealand, from 23.1% to 22.1%.
- In August 2026, Alpro lost estimated Share of Search among plant milk brands in New Zealand, from 5.9% to 5.4%.
- Califia Farms’ estimated Share of Search among plant milk brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.
- Estimated monthly branded searches for Oatly in New Zealand rose 128.2% over 11 measured months, from 850 to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plant milk brands | 850 | 16.5% | 4 |
| Nov 2025 | Plant milk brands | 780 | 14.7% | 4 |
| Dec 2025 | Plant milk brands | 610 | 13.8% | 4 |
| Jan 2026 | Plant milk brands | 800 | 13.5% | 4 |
| Feb 2026 | Plant milk brands | 1.3K | 24.1% | 2 |
| Mar 2026 | Plant milk brands | 1.3K | 20.1% | 4 |
| Apr 2026 | Plant milk brands | 1.1K | 17.8% | 4 |
| May 2026 | Plant milk brands | 2K | 27.8% | 1 |
| Jun 2026 | Plant milk brands | 2.2K | 30.1% | 1 |
| Jul 2026 | Plant milk brands | 1.9K | 25.4% | 1 |
| Aug 2026 | Plant milk brands | 1.9K | 25.7% | 1 |
| Sep 2026 | Plant milk brands | — | — | — |

## How is Oatly measured?

Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oatly”
- “oatly almond milk”
- “oatly barista edition oat milk”
- “oatly barista oat milk”
- “oatly com”
- “oatly milk”
- “oatly near me”
- “oatly new zealand”
- “oatly nz”
- “oatly oat milk”
- “oatly plant milk”
- “oatly soy milk”

## Which plant milk brands compete with Oatly?

- [Boring Oat Milk](/demand/nz/brands/boring-oat-milk): Head-to-head: /demand/nz/compare/boring-oat-milk-vs-oatly
- [Vitasoy](/demand/nz/brands/vitasoy): Head-to-head: /demand/nz/compare/oatly-vs-vitasoy
- [So Good](/demand/nz/brands/so-good): Head-to-head: /demand/nz/compare/oatly-vs-so-good
- [Alpro](/demand/nz/brands/alpro): Head-to-head: /demand/nz/compare/alpro-vs-oatly
- [Califia Farms](/demand/nz/brands/califia-farms): Head-to-head: /demand/nz/compare/califia-farms-vs-oatly

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oatly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oatly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oatly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.