--- title: "Oates: search popularity in New Zealand" description: "Oates makes cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oates" publisher: "Brandwave" --- # Oates: search popularity in New Zealand Oates makes cleaning tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Oates - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cleaning tool brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cleaning tool brands | 5 | 2.3% | 120 | - [Cleaning tool brands](/demand/nz/categories/nz-cleaning-tool-brands) ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oates is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oates | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Karcher | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Vileda | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Sabco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy in New Zealand?": 1. Karcher - Asked ChatGPT "What are the best cleaning tool brands in New Zealand?": 1. Karcher, 2. Oates - Asked ChatGPT "What's the best cleaning tool brand in New Zealand for everyday cleaning?": 1. Vileda, 2. Oates, 3. Sabco - Searched Google, AI Overview "cleaning tools for home": named none of the brands we track - Searched Google, AI Overview "household cleaning brands": named none of the brands we track Not named in any answer: Brabantia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Oates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Oates in New Zealand rose from 100 to 120. - Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand peaked at 3% in June 2026 and was lowest at 1% in December 2025. ## How did search popularity change for New Zealand cleaning tool brands in September 2026? - In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%. - In September 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 4.7% to 5.5%. - In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%. - In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cleaning tool brands | 100 | 2% | 5 | | Nov 2025 | Cleaning tool brands | 100 | 1.7% | 5 | | Dec 2025 | Cleaning tool brands | 60 | 1% | 5 | | Jan 2026 | Cleaning tool brands | 60 | 1.2% | 5 | | Feb 2026 | Cleaning tool brands | 100 | 2.4% | 5 | | Mar 2026 | Cleaning tool brands | 80 | 1.8% | 5 | | Apr 2026 | Cleaning tool brands | 60 | 1.2% | 5 | | May 2026 | Cleaning tool brands | 80 | 1.6% | 5 | | Jun 2026 | Cleaning tool brands | 150 | 3% | 5 | | Jul 2026 | Cleaning tool brands | 90 | 1.6% | 5 | | Aug 2026 | Cleaning tool brands | 80 | 1.6% | 5 | | Sep 2026 | Cleaning tool brands | 120 | 2.3% | 5 | ## How are Oates’ branded searches counted? Brandwave collects information about searches that people make online using Oates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oates” - “oates cleaning” ## Which cleaning tool brands compete with Oates? - [Karcher](/demand/nz/brands/karcher): Head-to-head: /demand/nz/compare/karcher-vs-oates - [Brabantia](/demand/nz/brands/brabantia): Head-to-head: /demand/nz/compare/brabantia-vs-oates - [Sabco](/demand/nz/brands/sabco): Head-to-head: /demand/nz/compare/oates-vs-sabco - [Vileda](/demand/nz/brands/vileda): Head-to-head: /demand/nz/compare/oates-vs-vileda ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Oates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/oates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.