--- title: "OANDA: search popularity in New Zealand" description: "A forex broker with a currency converter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/oanda" publisher: "Brandwave" --- # OANDA: search popularity in New Zealand A forex broker with a currency converter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: OANDA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among currency converter software**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Currency converter software | 6 | 1.7% | 1K | - [Currency converter software](/demand/nz/categories/nz-currency-converter-software) ## Top currency converter software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OANDA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OANDA is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OFX | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | OANDA | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Airwallex | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Western Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about currency converter software - Asked ChatGPT "Which currency converter software should I use in New Zealand?": 1. Xe, 2. Wise, 3. OANDA - Asked ChatGPT "What are the best currency converter software options in New Zealand?": 1. Xe, 2. Wise, 3. OFX, 4. Airwallex - Asked ChatGPT "What's the best currency converter software in New Zealand for international payments?": 1. Wise, 2. OFX, 3. Xe, 4. Airwallex - Searched Google, AI Overview "best currency converter": 1. Xe, 2. OANDA, 3. Wise - Searched Google, AI Overview "exchange rate software": 1. Xe Not named in any answer: Western Union. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for OANDA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for OANDA in New Zealand fell from 1.3K to 1K. - Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software in New Zealand decreased from 3% to 1.7%. - Across the 12 months ending September 2026, OANDA’s share of searches among currency converter software in New Zealand peaked at 3% in October 2025 and was lowest at 0.62% in May 2026. ## How did search popularity change for New Zealand currency converter software in September 2026? - In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches. - In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches. - In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%. - In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%. - In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%. - In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Currency converter software | 1.3K | 3% | 6 | | Nov 2025 | Currency converter software | 1.3K | 2.6% | 6 | | Dec 2025 | Currency converter software | 1.3K | 2.5% | 6 | | Jan 2026 | Currency converter software | 1.3K | 2.5% | 6 | | Feb 2026 | Currency converter software | 1.3K | 2.5% | 6 | | Mar 2026 | Currency converter software | 1.6K | 2.4% | 6 | | Apr 2026 | Currency converter software | 1.3K | 0.91% | 6 | | May 2026 | Currency converter software | 1.3K | 0.62% | 6 | | Jun 2026 | Currency converter software | 1.3K | 1.1% | 6 | | Jul 2026 | Currency converter software | 1.3K | 1.1% | 6 | | Aug 2026 | Currency converter software | 1K | 1% | 6 | | Sep 2026 | Currency converter software | 1K | 1.7% | 6 | ## How are OANDA’s branded searches counted? Brandwave collects information about searches that people make online using OANDA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “oanda” ## Which currency converter software compete with OANDA? - [Western Union](/demand/nz/brands/western-union): Head-to-head: /demand/nz/compare/oanda-vs-western-union - [Wise](/demand/nz/brands/wise): Head-to-head: /demand/nz/compare/oanda-vs-wise - [OFX](/demand/nz/brands/ofx): Head-to-head: /demand/nz/compare/oanda-vs-ofx - [Xe](/demand/nz/brands/xe): Head-to-head: /demand/nz/compare/oanda-vs-xe - [Airwallex](/demand/nz/brands/airwallex): Head-to-head: /demand/nz/compare/airwallex-vs-oanda ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "OANDA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/oanda This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oanda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.