---
title: "Oakley: search popularity and Share of Search in New Zealand"
description: "Oakley is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/oakley"
publisher: "Brandwave"
---

# Oakley: search popularity and Share of Search in New Zealand

Oakley is a sunglasses brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Oakley
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sunglasses brands**: 45%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sunglasses brands | 1 | 45% | 18K |

- [Sunglasses brands](/demand/nz/categories/nz-sunglasses-brands)

## How has branded search demand for Oakley changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Oakley in New Zealand rose from 15.6K to 18K.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand increased from 43% to 45%.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand peaked at 47.5% in November 2025 and was lowest at 38.9% in June 2026.
- Across the 11 months ending August 2026, Oakley rose from 2nd to 1st among sunglasses brands in New Zealand.

## How did search popularity change for New Zealand sunglasses brands in August 2026?

- In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
- In August 2026, Ray-Ban lost estimated Share of Search among sunglasses brands in New Zealand, from 47.8% to 43.4%.
- In August 2026, Le Specs lost estimated Share of Search among sunglasses brands in New Zealand, from 6.5% to 5.4%.
- Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sunglasses brands | 15.6K | 43% | 2 |
| Nov 2025 | Sunglasses brands | 26.3K | 47.5% | 1 |
| Dec 2025 | Sunglasses brands | 25.2K | 45.4% | 1 |
| Jan 2026 | Sunglasses brands | 20.3K | 46.8% | 1 |
| Feb 2026 | Sunglasses brands | 16.1K | 46% | 1 |
| Mar 2026 | Sunglasses brands | 15.6K | 44.9% | 1 |
| Apr 2026 | Sunglasses brands | 15.3K | 47% | 1 |
| May 2026 | Sunglasses brands | 15.5K | 44.3% | 2 |
| Jun 2026 | Sunglasses brands | 14.7K | 38.9% | 2 |
| Jul 2026 | Sunglasses brands | 16.5K | 39.8% | 2 |
| Aug 2026 | Sunglasses brands | 18K | 45% | 1 |
| Sep 2026 | Sunglasses brands | — | — | — |

## How is Oakley measured?

Brandwave collects information about searches that people make online using Oakley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “oakley”
- “oakley beanie”
- “oakley com”
- “oakley eyejacket”
- “oakley eyejacket redux”
- “oakley flak 2”
- “oakley glasses”
- “oakley holbrook”
- “oakley holbrook sunglasses”
- “oakley metal”
- “oakley near me”
- “oakley new zealand”
- “oakley nz”
- “oakley online”
- “oakley polarised”
- “oakley radar”
- “oakley radar ev path”
- “oakley running sunglasses”
- “oakley sunglasses”
- “oakley sunglasses for men”
- “oakley sutro”
- “oakley sweatshirt”

## Which sunglasses brands compete with Oakley?

- [Ray-Ban](/demand/nz/brands/ray-ban): Head-to-head: /demand/nz/compare/oakley-vs-ray-ban
- [Le Specs](/demand/nz/brands/le-specs): Head-to-head: /demand/nz/compare/le-specs-vs-oakley
- [Quay](/demand/nz/brands/quay): Head-to-head: /demand/nz/compare/oakley-vs-quay
- [Bolle](/demand/nz/brands/bolle): Head-to-head: /demand/nz/compare/bolle-vs-oakley
- [Carrera](/demand/nz/brands/carrera): Head-to-head: /demand/nz/compare/carrera-vs-oakley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Oakley: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/oakley

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.