---
title: "NZ Red Cross: search popularity and Share of Search in New Zealand"
description: "NZ Red Cross runs first aid courses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nz-red-cross"
publisher: "Brandwave"
---

# NZ Red Cross: search popularity and Share of Search in New Zealand

NZ Red Cross runs first aid courses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NZ Red Cross
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among first aid training providers**: 37.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| First aid training providers | 2 | 37.2% | 2.8K |

- [First aid training providers](/demand/nz/categories/nz-first-aid-training-providers)

## How has branded search demand for NZ Red Cross changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NZ Red Cross in New Zealand rose from 2.5K to 2.8K.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand increased from 36% to 37.2%.
- Across the 11 months ending August 2026, NZ Red Cross’ estimated Share of Search among first aid training providers in New Zealand peaked at 45.4% in March 2026 and was lowest at 34.4% in July 2026.

## How did search popularity change for New Zealand first aid training providers in August 2026?

- In August 2026, NZ Red Cross gained estimated Share of Search among first aid training providers in New Zealand, from 34.4% to 37.2%.
- In August 2026, MediTrain gained estimated Share of Search among first aid training providers in New Zealand, from 15.9% to 16.8%.
- In August 2026, St John lost estimated Share of Search among first aid training providers in New Zealand, from 46.6% to 42.7%.
- Estimated monthly branded searches for First Aid NZ in New Zealand fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | First aid training providers | 2.5K | 36% | 2 |
| Nov 2025 | First aid training providers | 2.5K | 38.4% | 2 |
| Dec 2025 | First aid training providers | 1.5K | 35.4% | 2 |
| Jan 2026 | First aid training providers | 2.5K | 35.2% | 2 |
| Feb 2026 | First aid training providers | 3.3K | 40.8% | 1 |
| Mar 2026 | First aid training providers | 4.1K | 45.4% | 1 |
| Apr 2026 | First aid training providers | 2.9K | 41.8% | 1 |
| May 2026 | First aid training providers | 4K | 45.3% | 1 |
| Jun 2026 | First aid training providers | 3.3K | 39.5% | 2 |
| Jul 2026 | First aid training providers | 2.5K | 34.4% | 2 |
| Aug 2026 | First aid training providers | 2.8K | 37.2% | 2 |
| Sep 2026 | First aid training providers | — | — | — |

## How is NZ Red Cross measured?

Brandwave collects information about searches that people make online using NZ Red Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “new zealand red cross first aid”
- “nz red cross first aid course”
- “red cross first aid”
- “red cross first aid certification”
- “red cross first aid course”
- “red cross first aid course nz”
- “red cross first aid refresher”
- “red cross first aid training”

## Which first aid training providers compete with NZ Red Cross?

- [St John](/demand/nz/brands/st-john): Head-to-head: /demand/nz/compare/nz-red-cross-vs-st-john
- [MediTrain](/demand/nz/brands/meditrain): Head-to-head: /demand/nz/compare/meditrain-vs-nz-red-cross
- [First Aid NZ](/demand/nz/brands/first-aid-nz): Head-to-head: /demand/nz/compare/first-aid-nz-vs-nz-red-cross

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NZ Red Cross: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nz-red-cross

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nz-red-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.