--- title: "NZ Protein: search popularity and Share of Search in New Zealand" description: "NZ Protein is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nz-protein" publisher: "Brandwave" --- # NZ Protein: search popularity and Share of Search in New Zealand NZ Protein is a sports nutrition brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NZ Protein - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among sports nutrition brands**: 22.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sports nutrition brands | 2 | 22.3% | 13.8K | - [Sports nutrition brands](/demand/nz/categories/nz-sports-nutrition-brands) ## How has branded search demand for NZ Protein changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NZ Protein in New Zealand rose from 11.6K to 13.8K. - Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand decreased from 23.4% to 22.3%. - Across the 11 months ending August 2026, NZ Protein’s estimated Share of Search among sports nutrition brands in New Zealand peaked at 23.4% in October 2025 and was lowest at 16.6% in May 2026. ## How did search popularity change for New Zealand sports nutrition brands in August 2026? - In August 2026, NZ Protein overtook Optimum Nutrition to rank 2nd among sports nutrition brands in New Zealand, at 22.3%. - In August 2026, Musashi gained estimated Share of Search among sports nutrition brands in New Zealand, from 37.2% to 47.9%. - In August 2026, Optimum Nutrition lost estimated Share of Search among sports nutrition brands in New Zealand, from 34.7% to 19.7%. - Estimated monthly branded searches for Ghost in New Zealand rose 32.4% over 11 measured months, from 1K to 1.4K in August 2026. - Estimated monthly branded searches for Balance Sports Nutrition in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026. - Estimated monthly branded searches for Myprotein in New Zealand fell 28.4% over 11 measured months, from 2.9K to 2.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sports nutrition brands | 11.6K | 23.4% | 2 | | Nov 2025 | Sports nutrition brands | 11.6K | 22.9% | 2 | | Dec 2025 | Sports nutrition brands | 8K | 22% | 2 | | Jan 2026 | Sports nutrition brands | 12.1K | 23.1% | 2 | | Feb 2026 | Sports nutrition brands | 11.8K | 20.6% | 2 | | Mar 2026 | Sports nutrition brands | 11.8K | 19.8% | 2 | | Apr 2026 | Sports nutrition brands | 11.7K | 22.2% | 2 | | May 2026 | Sports nutrition brands | 11.9K | 16.6% | 3 | | Jun 2026 | Sports nutrition brands | 16.9K | 20.4% | 3 | | Jul 2026 | Sports nutrition brands | 14.3K | 19.4% | 3 | | Aug 2026 | Sports nutrition brands | 13.8K | 22.3% | 2 | | Sep 2026 | Sports nutrition brands | — | — | — | ## How is NZ Protein measured? Brandwave collects information about searches that people make online using NZ Protein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nz protein co nz” - “nz protein collagen” - “nz protein creatine” - “nz protein near me” - “nz protein nz” - “nz protein pea protein” - “nz protein shakes” - “nz protein whey isolate” - “nzprotein” - “nzprotein co nz” - “nzprotein creatine” - “nzprotein nz” ## Which sports nutrition brands compete with NZ Protein? - [Musashi](/demand/nz/brands/musashi): Head-to-head: /demand/nz/compare/musashi-vs-nz-protein - [Optimum Nutrition](/demand/nz/brands/optimum-nutrition): Head-to-head: /demand/nz/compare/nz-protein-vs-optimum-nutrition - [Myprotein](/demand/nz/brands/myprotein): Head-to-head: /demand/nz/compare/myprotein-vs-nz-protein - [Nutra Organics](/demand/nz/brands/nutra-organics): Head-to-head: /demand/nz/compare/nutra-organics-vs-nz-protein - [Ghost](/demand/nz/brands/ghost-lifestyle): Head-to-head: /demand/nz/compare/ghost-lifestyle-vs-nz-protein - [Horleys](/demand/nz/brands/horleys) - [Balance Sports Nutrition](/demand/nz/brands/balance-sports-nutrition) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NZ Protein: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nz-protein This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nz-protein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.