---
title: "NZ Muscle: search popularity and Share of Search in New Zealand"
description: "NZ Muscle is a sports supplement store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nz-muscle"
publisher: "Brandwave"
---

# NZ Muscle: search popularity and Share of Search in New Zealand

NZ Muscle is a sports supplement store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NZ Muscle
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports supplement stores**: 40.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports supplement stores | 1 | 40.4% | 25.3K |

- [Sports supplement stores](/demand/nz/categories/nz-sports-supplement-stores)

## How has branded search demand for NZ Muscle changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NZ Muscle in New Zealand fell from 27.8K to 25.3K.
- Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand decreased from 41% to 40.4%.
- Across the 11 months ending August 2026, NZ Muscle’s estimated Share of Search among sports supplement stores in New Zealand peaked at 80.3% in June 2026 and was lowest at 39.5% in April 2026.

## How did search popularity change for New Zealand sports supplement stores in August 2026?

- In August 2026, Sprint Fit gained estimated Share of Search among sports supplement stores in New Zealand, from 22.7% to 29.5%.
- In August 2026, Xplosiv gained estimated Share of Search among sports supplement stores in New Zealand, from 17.7% to 23.2%.
- In August 2026, Nutritional Supplements NZ gained estimated Share of Search among sports supplement stores in New Zealand, from 3.5% to 5.8%.
- In August 2026, NZ Muscle lost estimated Share of Search among sports supplement stores in New Zealand, from 55.2% to 40.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports supplement stores | 27.8K | 41% | 1 |
| Nov 2025 | Sports supplement stores | 32.6K | 44.3% | 1 |
| Dec 2025 | Sports supplement stores | 23K | 43.1% | 1 |
| Jan 2026 | Sports supplement stores | 28K | 43% | 1 |
| Feb 2026 | Sports supplement stores | 28.8K | 45.5% | 1 |
| Mar 2026 | Sports supplement stores | 27.6K | 42.6% | 1 |
| Apr 2026 | Sports supplement stores | 22.9K | 39.5% | 1 |
| May 2026 | Sports supplement stores | 27K | 44.4% | 1 |
| Jun 2026 | Sports supplement stores | 152K | 80.3% | 1 |
| Jul 2026 | Sports supplement stores | 45.2K | 55.2% | 1 |
| Aug 2026 | Sports supplement stores | 25.3K | 40.4% | 1 |
| Sep 2026 | Sports supplement stores | — | — | — |

## How is NZ Muscle measured?

Brandwave collects information about searches that people make online using NZ Muscle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “creatine nz muscle”
- “nz muscle”
- “nz muscle constellation”
- “nz muscle constellation dr”
- “nz muscle creatine”
- “nz muscle discount”
- “nz muscle fuel”
- “nz muscle gym”
- “nz muscle near me”
- “nz muscle nz”
- “nz muscle online”
- “nz muscle pre workout”
- “nz muscle protein”
- “nz muscle protein powder”
- “nz muscle queen street”
- “nz muscle reviews”
- “nz muscle shop”
- “nz muscle store”
- “nz muscle supplements”
- “nz muscle supplements queen st”
- “nz muscle voucher”
- “nz muscle wellington”
- “nz muscle whey”
- “nz muscle whey protein”
- “nzmuscle”
- “nzmuscle co nz”
- “nzmuscle nz”
- “nzmuscle protein”
- “nzmuscle store”

## Which sports supplement stores compete with NZ Muscle?

- [Sprint Fit](/demand/nz/brands/sprint-fit): Head-to-head: /demand/nz/compare/nz-muscle-vs-sprint-fit
- [Xplosiv](/demand/nz/brands/xplosiv): Head-to-head: /demand/nz/compare/nz-muscle-vs-xplosiv
- [Nutritional Supplements NZ](/demand/nz/brands/nutritional-supplements-nz): Head-to-head: /demand/nz/compare/nutritional-supplements-nz-vs-nz-muscle
- [Supplements.co.nz](/demand/nz/brands/supplements-co-nz): Head-to-head: /demand/nz/compare/nz-muscle-vs-supplements-co-nz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NZ Muscle: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nz-muscle

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nz-muscle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.