--- title: "NZ Labour Hire: search popularity and Share of Search in New Zealand" description: "NZ Labour Hire provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nz-labour-hire" publisher: "Brandwave" --- # NZ Labour Hire: search popularity and Share of Search in New Zealand NZ Labour Hire provides recruitment and staffing services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NZ Labour Hire - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among new plymouth recruitment agencies**: 5.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New Plymouth recruitment agencies | 3 | 5.7% | 1K | - [New Plymouth recruitment agencies](/demand/nz/categories/nz-new-plymouth-recruitment-agencies) ## How has branded search demand for NZ Labour Hire changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NZ Labour Hire in New Zealand held steady, from 1.1K to 1K. - Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.8% in May 2026 and was lowest at 4.9% in December 2025. ## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026? - In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%. - In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%. - Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026. - Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026. - Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026. - Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New Plymouth recruitment agencies | 1.1K | 5.4% | 3 | | Nov 2025 | New Plymouth recruitment agencies | 1.1K | 5.4% | 3 | | Dec 2025 | New Plymouth recruitment agencies | 760 | 4.9% | 3 | | Jan 2026 | New Plymouth recruitment agencies | 1.1K | 5.3% | 3 | | Feb 2026 | New Plymouth recruitment agencies | 1.1K | 5.5% | 3 | | Mar 2026 | New Plymouth recruitment agencies | 1.1K | 5% | 3 | | Apr 2026 | New Plymouth recruitment agencies | 1.1K | 6% | 3 | | May 2026 | New Plymouth recruitment agencies | 1.6K | 7.8% | 3 | | Jun 2026 | New Plymouth recruitment agencies | 1.6K | 7.7% | 3 | | Jul 2026 | New Plymouth recruitment agencies | 1K | 5.5% | 3 | | Aug 2026 | New Plymouth recruitment agencies | 1K | 5.7% | 3 | | Sep 2026 | New Plymouth recruitment agencies | — | — | — | ## How is NZ Labour Hire measured? Brandwave collects information about searches that people make online using NZ Labour Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nz labour hire” - “nz labour hire new plymouth” - “nzlabourhire” ## Which new plymouth recruitment agencies compete with NZ Labour Hire? - [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/nz-labour-hire-vs-onestaff - [Adecco](/demand/nz/brands/adecco): Head-to-head: /demand/nz/compare/adecco-vs-nz-labour-hire - [Action Personnel](/demand/nz/brands/action-personnel): Head-to-head: /demand/nz/compare/action-personnel-vs-nz-labour-hire - [Naki Labour Hire](/demand/nz/brands/naki-labour-hire): Head-to-head: /demand/nz/compare/naki-labour-hire-vs-nz-labour-hire - [Recruitment 360](/demand/nz/brands/recruitment-360): Head-to-head: /demand/nz/compare/nz-labour-hire-vs-recruitment-360 - [Easy Jobs](/demand/nz/brands/easy-jobs) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "NZ Labour Hire: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nz-labour-hire This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nz-labour-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.