--- title: "NZ Herald: search popularity and Share of Search in New Zealand" description: "A New Zealand news publisher covering national, business, sport, and world news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nz-herald" publisher: "Brandwave" --- # NZ Herald: search popularity and Share of Search in New Zealand A New Zealand news publisher covering national, business, sport, and world news. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: NZ Herald - **Owned by**: NZME - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among news publishers**: 27.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | news publishers | 2 | 27.5% | 2.3M | - [New Zealand news publishers](/demand/nz/categories/nz-news-publishers) ## How has branded search demand for NZ Herald changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for NZ Herald in New Zealand held steady, from 2.2M to 2.3M. - Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand decreased from 28.1% to 27.5%. - Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand peaked at 30% in December 2025 and was lowest at 24.3% in June 2026. ## How did search popularity change for New Zealand news publishers in August 2026? - In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%. - In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%. - In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand. - In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand. - Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026. - Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | news publishers | 2.2M | 28.1% | 2 | | Nov 2025 | news publishers | 2.2M | 29.9% | 2 | | Dec 2025 | news publishers | 2.2M | 30% | 2 | | Jan 2026 | news publishers | 2.2M | 27.1% | 2 | | Feb 2026 | news publishers | 1.8M | 26.7% | 2 | | Mar 2026 | news publishers | 2.2M | 26.7% | 2 | | Apr 2026 | news publishers | 2.2M | 26.7% | 2 | | May 2026 | news publishers | 1.8M | 24.7% | 2 | | Jun 2026 | news publishers | 1.8M | 24.3% | 2 | | Jul 2026 | news publishers | 2.2M | 26.9% | 2 | | Aug 2026 | news publishers | 2.3M | 27.5% | 2 | | Sep 2026 | news publishers | — | — | — | ## How is NZ Herald measured? Brandwave collects information about searches that people make online using NZ Herald’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “herald” - “herald news” - “herald nz” - “herald quiz” - “New Zealand Herald” - “new zealand herald quiz” - “NZ Herald” - “nz herald afternoon quiz” - “nz herald breaking news” - “nz herald latest news” - “nz herald morning quiz” - “nz herald news” - “nz herald quiz” - “nz herald sport” - “nz herald subscriptions” - “nzherald” - “nzherald co nz” - “the herald” - “the new zealand herald” ## Which news publishers compete with NZ Herald? - [Stuff](/demand/nz/brands/stuff): Head-to-head: /demand/nz/compare/nz-herald-vs-stuff - [RNZ](/demand/nz/brands/rnz): Head-to-head: /demand/nz/compare/nz-herald-vs-rnz - [1News](/demand/nz/brands/1news): Head-to-head: /demand/nz/compare/1news-vs-nz-herald - [Otago Daily Times](/demand/nz/brands/otago-daily-times): Head-to-head: /demand/nz/compare/nz-herald-vs-otago-daily-times - [The Press](/demand/nz/brands/the-press): Head-to-head: /demand/nz/compare/nz-herald-vs-the-press - [The Spinoff](/demand/nz/brands/the-spinoff) - [The Post](/demand/nz/brands/the-post) - [interest.co.nz](/demand/nz/brands/interest-co-nz) - [Newsroom](/demand/nz/brands/newsroom) - [BusinessDesk](/demand/nz/brands/businessdesk) ## Who owns NZ Herald? NZ Herald is owned by NZME. Brandwave also tracks BusinessDesk, Coast, Newstalk ZB, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand. - [NZME](/demand/nz/companies/nzme): Owns 7 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns NZ Herald? NZ Herald is owned by NZME. Brandwave also tracks BusinessDesk, Coast, Newstalk ZB, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand. ## Cite this page Brandwave. "NZ Herald: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nz-herald This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nz-herald. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.