--- title: "Nylex: search popularity in New Zealand" description: "Nylex makes garden hoses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/nylex" publisher: "Brandwave" --- # Nylex: search popularity in New Zealand Nylex makes garden hoses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nylex - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among garden watering brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Garden watering brands | 4 | 8% | 140 | - [Garden watering brands](/demand/nz/categories/nz-garden-watering-brands) ## Top garden watering brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nylex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nylex is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gardena | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hozelock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pope | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nylex | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Holman | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about garden watering brands - Asked ChatGPT "Which garden watering brand should I buy in New Zealand?": 1. Gardena, 2. Hozelock, 3. Pope - Asked ChatGPT "What are the best garden watering brands in New Zealand?": 1. Gardena, 2. Hozelock, 3. Holman, 4. Nylex - Asked ChatGPT "What's the best garden watering brand in New Zealand for watering the garden?": 1. Gardena, 2. Pope - Searched Google, AI Overview "irrigation supplies nz": named none of the brands we track - Searched Google, AI Overview "garden hose nz": 1. Gardena, 2. Nylex Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Nylex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nylex in New Zealand fell from 210 to 140. - Across the 12 months ending September 2026, Nylex’s share of searches among garden watering brands in New Zealand decreased from 8.5% to 8%. - Across the 12 months ending September 2026, Nylex’s share of searches among garden watering brands in New Zealand peaked at 12.6% in August 2026 and was lowest at 6.4% in May 2026. - Across the 12 months ending September 2026, Nylex rose from 5th to 4th among garden watering brands in New Zealand. ## How did search popularity change for New Zealand garden watering brands in September 2026? - In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches. - In September 2026, Gardena gained share of searches among garden watering brands in New Zealand, from 51.9% to 58.3%. - In September 2026, Nylex lost share of searches among garden watering brands in New Zealand, from 12.6% to 8%. - In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%. - In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garden watering brands | 210 | 8.5% | 5 | | Nov 2025 | Garden watering brands | 260 | 7.1% | 5 | | Dec 2025 | Garden watering brands | 260 | 6.8% | 5 | | Jan 2026 | Garden watering brands | 260 | 9.8% | 4 | | Feb 2026 | Garden watering brands | 140 | 8.8% | 5 | | Mar 2026 | Garden watering brands | 170 | 10.2% | 4 | | Apr 2026 | Garden watering brands | 90 | 8.6% | 5 | | May 2026 | Garden watering brands | 70 | 6.4% | 5 | | Jun 2026 | Garden watering brands | 70 | 7.7% | 4 | | Jul 2026 | Garden watering brands | 110 | 11% | 3 | | Aug 2026 | Garden watering brands | 170 | 12.6% | 3 | | Sep 2026 | Garden watering brands | 140 | 8% | 4 | ## How are Nylex’s branded searches counted? Brandwave collects information about searches that people make online using Nylex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nylex hose reel” ## Which garden watering brands compete with Nylex? - [Gardena](/demand/nz/brands/gardena): Head-to-head: /demand/nz/compare/gardena-vs-nylex - [Hozelock](/demand/nz/brands/hozelock): Head-to-head: /demand/nz/compare/hozelock-vs-nylex - [Pope](/demand/nz/brands/pope): Head-to-head: /demand/nz/compare/nylex-vs-pope - [Holman](/demand/nz/brands/holman): Head-to-head: /demand/nz/compare/holman-vs-nylex ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nylex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/nylex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nylex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.