---
title: "Nuun: search popularity and Share of Search in New Zealand"
description: "Nuun makes electrolyte drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nuun"
publisher: "Brandwave"
---

# Nuun: search popularity and Share of Search in New Zealand

Nuun makes electrolyte drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Nuun
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among electrolyte and hydration brands**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electrolyte and hydration brands | 4 | 1.6% | 140 |

- [Electrolyte and hydration brands](/demand/nz/categories/nz-electrolyte-brands)

## How has branded search demand for Nuun changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Nuun in New Zealand rose from 80 to 140.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.4% in October 2025.

## How did search popularity change for New Zealand electrolyte and hydration brands in August 2026?

- In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%.
- In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%.
- In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%.
- In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolyte and hydration brands | 80 | 1.4% | 4 |
| Nov 2025 | Electrolyte and hydration brands | 110 | 1.6% | 4 |
| Dec 2025 | Electrolyte and hydration brands | 100 | 1.4% | 4 |
| Jan 2026 | Electrolyte and hydration brands | 110 | 1.4% | 4 |
| Feb 2026 | Electrolyte and hydration brands | 120 | 1.8% | 4 |
| Mar 2026 | Electrolyte and hydration brands | 110 | 1.5% | 4 |
| Apr 2026 | Electrolyte and hydration brands | 110 | 1.8% | 4 |
| May 2026 | Electrolyte and hydration brands | 140 | 2.3% | 4 |
| Jun 2026 | Electrolyte and hydration brands | 150 | 2.1% | 4 |
| Jul 2026 | Electrolyte and hydration brands | 200 | 2.7% | 4 |
| Aug 2026 | Electrolyte and hydration brands | 140 | 1.6% | 4 |
| Sep 2026 | Electrolyte and hydration brands | — | — | — |

## How is Nuun measured?

Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “nuun electrolytes”
- “nuun hydration”
- “nuun sport hydration tablets”
- “nuun tablets”

## Which electrolyte and hydration brands compete with Nuun?

- [Hydralyte](/demand/nz/brands/hydralyte): Head-to-head: /demand/nz/compare/hydralyte-vs-nuun
- [Liquid I.V.](/demand/nz/brands/liquid-iv): Head-to-head: /demand/nz/compare/liquid-iv-vs-nuun
- [LMNT](/demand/nz/brands/lmnt): Head-to-head: /demand/nz/compare/lmnt-vs-nuun

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nuun: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nuun

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nuun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.