---
title: "NutriBullet: search popularity and Share of Search in New Zealand"
description: "NutriBullet makes blenders sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/nutribullet"
publisher: "Brandwave"
---

# NutriBullet: search popularity and Share of Search in New Zealand

NutriBullet makes blenders sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: NutriBullet
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among blender brands**: 31.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blender brands | 2 | 31.4% | 14.7K |

- [Blender brands](/demand/nz/categories/nz-blender-brands)

## How has branded search demand for NutriBullet changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for NutriBullet in New Zealand fell from 16.8K to 14.7K.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand decreased from 35.9% to 31.4%.
- Across the 11 months ending August 2026, NutriBullet’s estimated Share of Search among blender brands in New Zealand peaked at 41.1% in February 2026 and was lowest at 29.7% in June 2026.

## How did search popularity change for New Zealand blender brands in August 2026?

- In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.
- In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.
- Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blender brands | 16.8K | 35.9% | 2 |
| Nov 2025 | Blender brands | 20.6K | 33.2% | 2 |
| Dec 2025 | Blender brands | 22.3K | 35.9% | 2 |
| Jan 2026 | Blender brands | 17.7K | 37.6% | 2 |
| Feb 2026 | Blender brands | 14.4K | 41.1% | 2 |
| Mar 2026 | Blender brands | 12.7K | 37.9% | 2 |
| Apr 2026 | Blender brands | 13.6K | 34.4% | 2 |
| May 2026 | Blender brands | 13.6K | 32.3% | 2 |
| Jun 2026 | Blender brands | 12.1K | 29.7% | 2 |
| Jul 2026 | Blender brands | 14K | 30% | 2 |
| Aug 2026 | Blender brands | 14.7K | 31.4% | 2 |
| Sep 2026 | Blender brands | — | — | — |

## How is NutriBullet measured?

Brandwave collects information about searches that people make online using NutriBullet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “600 series nutribullet”
- “air fryer nutribullet”
- “nutribullet”
- “nutribullet 1000w”
- “nutribullet 1200”
- “nutribullet 900”
- “nutribullet 900 series”
- “nutribullet 900w”
- “nutribullet co nz”
- “nutribullet everygrain cooker”
- “nutribullet juicer”
- “nutribullet near me”
- “nutribullet nutribullet”
- “nutribullet nz”
- “nutribullet online”
- “nutribullet pro 900”
- “nutribullet slowjuicer”
- “nutribullet smoothie”
- “portable nutribullet”

## Which blender brands compete with NutriBullet?

- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-nutribullet
- [Vitamix](/demand/nz/brands/vitamix): Head-to-head: /demand/nz/compare/nutribullet-vs-vitamix

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "NutriBullet: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/nutribullet

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/nutribullet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.